How to make local tyrants to pay for your cosmetics
Today, a local tyrants often appear in our life, actually this local tyrants is some of the new rich a nouveau riche mentality. So how do you interpret from the perspective of marketing: how to make local tyrants to pay for your product. Due to the local tyrants, from two aspects of the brand and marketing, to do the following things, just can get local tyrants: first, must have very conspicuous symbol, so you can let them see the brand and grade. As some luxury goods, often in terms of product is very large and conspicuous, the distance you can see what the grade and brand, the most easy to let the local tyrants are like. But remind everybody: symbols not only on the logo, but only in the logo represents the products of any brand, this is our country enterprise to create a performance of brand professional ability is low. Second, to mark the different grades of products. As the same brand, also is divided into several grades, with the most basic, also has a high grade product, two extremes. If not to be identified, is likely to damage the brand of high-grade feeling, general local tyrants are not high grade or high-end products. In particular the identity of the product, should do so, because the local tyrants was in conveying itself as a local tyrants, not afraid of other people don't know oneself how rich. Third, promote some scarce commodities and personality. Because what kind of vanity is all heart portrayal of the local tyrants, they feel their own hands have brand or product to other people, this is a kind of psychological. As some limited edition or big-name designers series, etc. , can hold up the group of the local tyrants self-esteem. Fourth, when the brand is given a certain culture, can improve the grade of feeling and sense of worth. Sold to the local tyrants, in addition to have good quality and technology, also need to vigorously promote through advertising, but also in such aspects as industrial design refinement, to high-grade places retail terminal. Edit: wang: Beijing
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●Design team: cosmetics packaging design
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