How to improve the second purchase rate cosmetics shop

Buy for survival, a secondary purchase ability development. Cosmetics shop to marketing, marketing must be in line with the development of the eyes how successful second marketing, absolutely is not only sell a cosmetics, cosmetics can be simple copy, but the service, emotion, trust, it is impossible to rapid replication and follow up the brand, cosmetics shop in selling the product at the same time, with the feeling of buy to sell, in this way can we truly understand the true meaning of secondary sales promotion, so we put forward the emotion, services, and the three principles of the brand. Instant communication, emotional marketing! Establish and improve the member profile is management started. Old and new members to manage the step, according to the length of time of initiation of instant communication and regular guest interaction, comprehensive week, month, season and annual membership service standards, such as holding regular VIP member to enjoy the gift, member of the large cosmetic beauty expert of commonweal lecture or fellowship activities, increase member to store the identity and sense of trust. Communication infinite possibility. Timely communication, on the basis of an emotional cultivation, such as customers and give some gifts, such as birthdays, holidays, let the stores and customers to establish a kind of deep feelings, on this basis through diversification of preferential adjust the emphasis of the sales and promotion strategy, will greatly improve the probability of members returned to the shop. Without a foundation of avoid by all means, get rich quick type marketing.