How to do cosmetic packaging design to increase sales?
No matter what type of product, the appearance of the product is very important. A good packaging design can also attract customers' attention and increase product sales. Especially for the cosmetics industry, the packaging design of cosmetics is really exquisite now, which will greatly help increase product sales. So, what kind of packaging design can help us increase sales? The following cosmetic design company will give you a detailed introduction.
1. Product packaging design should be conspicuous
It is necessary to make cosmetic packaging design more visually prominent, so that it can attract consumers at once. Many customers often look at the packaging design for a few seconds when choosing products. If the packaging can give people a visual impact, it will make customers want to buy. If the packaging design can鈥檛 give us visual stimulation, then It is impossible to attract customers.
2. The design concept runs through the product
A good company will integrate the company's design concepts into its products, which can also increase customers' memory of our products, and it is also conducive to increasing product sales. At the same time, through the dissemination of design concepts, we can also make our products more prominent in our corporate culture and improve brand value. Of course, companies must also work harder on design concepts. Creative concepts are more attractive.
3. Create brand memory points
Whether it is selling cosmetics or what we do, the most important thing is to let consumers remember our brand. This is the long-term business. Even if the customer cannot fully remember our brand, when she has an impression of our products, she will feel closer to the next purchase. This is a feeling of strengthening the brand. Of course, the current consumption patterns are constantly changing, which can bring spiritual joy and psychological satisfaction to users, which is very important.
4. Do creative design
There are really too many types of packaging design nowadays, making people feel dazzling, but creative design is definitely not wrong. Creative design can not only reflect the brand value, but also make consumers trust our brand. When our packaging becomes more advanced, it will also greatly enhance the market value of the company.
The rise of many new brands has been talked about because of their double 11 record. For example, Perfect Diary sold more than 100 million yuan in only 1 hour and 28 minutes after the opening of Double 11 in 2018, becoming the first makeup brand with a turnover of more than 100 million yuan on Tmall Beauty. In 2020, during the first wave of sales on November 1, the turnover of Perfect Diary eye shadow and lip gloss once again topped the breakdown list.
Despite the vigorous development of my country's beauty industry, it is enthusiastically sought after by people. However, how to ensure the safety of cosmetic plastic packaging, as well as how to detect the safety threats faced by cosmetic packaging materials and the production process, still plague consumers. In the article 'Sword refers to the cosmetics industry, plastic packaging safety standards to be clarified', Plastic Machinery Net mentioned that my country's cosmetics plastic packaging safety standards are not clear, and currently there is no uniformity for the safety of cosmetic packaging materials in the current relevant standards and regulations in my country. Evaluation indicators or inspection and testing standards, let alone specific standards for the substances contained in cosmetic packaging materials. Even in the international arena, the US FDA and EU directives rarely involve management regulations and inspection standards for cosmetic packaging materials, and more of them are food packaging standards.
my country has comprehensive safety standards for food contact plastic materials and medicine contact plastic materials, and each has its own focus. But for cosmetic plastic packaging standards, it is obviously not a good choice to directly apply food and drug packaging materials standards, and a separate standard system needs to be established.
At present, the testing of cosmetic packaging materials is mostly carried out by the company's own supervision. The testing methods and standards are naturally different. Many cosmetic companies do not carry out safety inspections of plastic packaging for cosmetics, or conduct inspections with reference to plastic packaging standards for food. Through the establishment of mandatory national standards, it is particularly important to form a unified and complete safety evaluation standard for cosmetic plastic packaging.
When choosing plastic as the primary packaging, additives such as stabilizers, antioxidants, and plasticizers are generally added during processing to meet performance requirements. However, the long-term contact between cosmetics and plastics may cause the migration of monomers, additives, volatiles, and harmful substances in the plastics, which may threaten human health. The plastic packaging itself may also deteriorate performance due to chemical reactions. The stability and quality of cosmetics deteriorate and deteriorate.
Therefore, the safety evaluation standard of cosmetic plastic packaging should be based on practicality as the primary principle. It is necessary to improve the commonly used plastic types and the list of prohibited and restricted substances in cosmetic packaging, and strengthen the management of raw materials. In addition, through the stability and compatibility test of plastic materials, a more suitable type of plastic can be selected, and the use of plastics and additives can be reduced as much as possible under the premise of meeting the performance, thereby reducing safety risks.
Not only that, a sound safety standard system should also build a regulatory mechanism and evaluation system to effectively ensure the safety of cosmetic plastic packaging. In order to keep up with market development and changes, new methods and new technologies can also be adopted to form a long-term evaluation system, and relevant inspection and testing standards can be dynamically adjusted in time according to the announcement of the national drug regulatory authority and related research results.
Only with the joint efforts of relevant national departments, cosmetics manufacturers and other relevant parties, can we quickly and more comprehensively establish regulatory mechanisms and regulations and standards, form cosmetic plastic packaging safety evaluation standards, and deepen the society鈥檚 recognition of the safety risks of cosmetic plastic packaging materials. Know to ensure the safety of public makeup.
It is hoped that next year鈥檚 Double Eleven cosmetics 'hands' will no longer worry about the safety of their packaging.