Hairdressing cosmetic packing market analysis1

In today's society is becoming more and more obvious in economic integration, globalization has become an important strategy for international competition between enterprises, brand development, brand education, innovation and other issues are increasingly brought to the attention of the domestic enterprises. Although there is no international brand, rich experience in brand management, also the lack of successful brand operation management methods, but China's domestic enterprises is still in the exploration way, from learning foreign enterprises advanced technology and management experience, to learn foreign enterprises successful publicity and marketing mode, and tried to innovation, drive development. To this point in the hairdressing cosmetic packaging industry is no exception.

a, foreign brands drive packaging competition

product connotation of 'appearance' for many consumers, there were white porcelain green iron head cover, antique, economical 'the friendship' the impression of cold cream, but this one was in the 1980 s reputation throughout the country, with hundreds of millions of customers and old brand, now can only resort to increasingly cut consumption group to maintain its low sales. And in stark contrast, many foreign brands carrying the new technology, new products, with dazzling exquisite, elegant packaging in domestic, followed by a frenzy of packaging and publicity, and its ultimate goal is only one - — For every possible customer.

cosmetics as a kind of fashionable consumer goods, it needs high quality packaging materials, in order to enhance their social status. At present, almost all kinds of materials are used in the cosmetics packaging, glass, plastics, metal three kind of material is the main use of cosmetics packaging container, the carton is commonly used for cosmetic packaging. The continue development of new materials and new processing technology, the pursuit of new modelling, has been the industry development in cosmetics packaging container. 'Explains some in the industry.

2, innovation can be in an impregnable position in the

a long engaged in packaging materials research engineer said, 'now, the application range of the material is not only confined to the glass bottle, plastic bottles, the application of new materials has also become the cosmetics industry with new products, improve existing products of a kind of way. '

to familiar P& G( Procter & gamble) As an example, the launch of the 'shock' brand of bath body material will change the traditional hard plastic, and chose a more human soft hardness of plastic packaging, so, in aeriform in increasing the affinity of products. The implication, the success of the 'shock', rather than the choice of packaging materials. Also, another brand p&g - — 'Pan', on the basis of the existing strong brand, and the packaging design and material improvement and a lot of kung fu, striving to 'old' brand inject fresh vitality.

and a cosmetics co. , LTD in north China's crystal series products, is the Chinese brand innovation success story. Because of its cream products in manufacturing process is unique - — With cream machine with automatic computer system will be different efficacy of essence made into spherical particles, filamentous and so on a variety of shapes, put in miles form transparent gel, glittering and translucent get rid of is appeared, fashionable and beautiful, not only appearance and essence complete seal. Designers, therefore, the choice of the bottle, the packaging is particularly chose good transparency, high plasticity, feel is the same as the glass, and more solid organic glass materials, combined with quality, superior gloss of gold and silver cap and gives the crystal series cosmetics showily, fashion product connotation.

this means, fashionable, smart, energetic and fun of the outer packing design and the adoption of new type bottle will become one of the means of cosmetics manufacturers win terminals in the future.

3, packaging market mainstream

first of all, the preservation of cosmetics will occupy a market. In order to meet customer demand, choose more enterprise production product does not contain preservatives. Therefore, the enterprise had to filling them in small containers, so that people can be finished at a time, such as the many brand essence is adopted the way of packing. While this generally expensive cosmetics, it is hard to become the market mainstream products, but it is a sign of future fashion and luxury lifestyle, so there will be a stable customer base.

followed by the development of green packaging materials design. At present, there have been more and more cosmetics companies begin to pay attention to environmental protection problems, on the choice of cosmetics packaging materials can also be taken into consideration - — These materials can be recycled? 'And the product, there is no doubt that the green, environmental protection packaging materials will be the trend of The Times. '

another possibility of mainstream is multilayer plastic composite technology. It can make the layers of different types of plastic composite together, once a model, you can choose any color and design any shape - — As long as you have enough imagination. A multilayer plastic technology, plastic packaging on the one hand, can be completely isolated from light and air, avoid skin care products oxidation, on the other hand, through the mix of different kinds of material, can bring people wonderful visual effect in appearance and unique handle, improved the hose can be faltering.

meanwhile, vacuum packing sadly arisen. Vacuum packing can protect contain fat, retinol and vitamin to protect skin to taste. It has a strong protective, high elastic recovery. Another important development direction of vacuum packaging is functional, this container is very important for less complex.