Guide consumers packing experience design and innovation

Consumer packaging packaging design experience and innovative guide consumer packaging packaging design experience and innovative guide

the consumer packaging experience is packaging design guidelines, in a sense, the experience of consumer determines the direction of packing design and innovation.

dupont's law tells us that 63% of consumers to choose products according to the packaging of goods. This also means that companies in addition to rely on product innovation and high quality, fast service, packing more and its significance. Packaging is form of commodity products, it can make consumer generation buys desire, thus stimulating consumption.

in general, the consumer experience includes four processes:

senses packaging design collection materials, the engineering, design, visual communication at an organic whole, the purpose is to use new technology, new material, new technology, new method to create new forms of packaging, lead to related material, process, equipment, technology development and innovation. Sense is the objective information and individual attributes in the consumer packaging the subjective reflection of the brain. In layman's terms, sensory expressed before purchase, consumers through the eye, ear, nose, tongue, body and other external sense organs, for individual preliminary information about the goods, and then transmitted to the brain, form a reflection of individual attributes of a commodity. Therefore, to the goods the shape, color, composition composition appropriately on commodity packaging printing, performance, make consumers be clear at a glance, let a person produce strong visual impact, consumers for bait, and guide consumers feel about packaging from 'for the design of' transition to 'design' for me.

from the perspective of the senses, packaging information should minimize text, realize packaging 'realization', typical such as kiwi fruit juice packaging can let the consumer from appearance can determine its composition.

emotions after have a preliminary understanding of the senses, the consumer psychological activity development process to the subjective experience and feeling of the merchandise, the psychological process eventually dominates the subjective attitude of consumers for goods, eventually to guide consumers to buy or not buy mindset and decision-making. Packing if can make consumers have a positive emotional experience, to purchase desire and purchase behavior has a promoting effect; On the other hand, has inhibitory effect. From the point of view of packaging technology, packaging can do not fall convention, natural and graceful, novelty and good-looking, and let the consumer to produce a sense of trust for quality, for it is necessary to guide the consumer's positive feelings.

behavior behavior is the will and behavior of consumer is buying activity process, namely the process of consumer purchase goal set and put them into practice. Consumers go through sensory, emotional stage, for the relevant goods of information commodity packaging at this stage are summarized, after screening, formed the outline of the impression of products and body positioning, combined with their own needs, decided to purchase action. At this stage, the advertisement publicity, the use of self or others, as well as the evaluation of social public opinion, such as inspection will have important impact.

reflection consumer, after completing the process of the above three eventually buy products, did you get accurate guidance in the process of open? Packing process is whether there is pleasure and inspiring the active participation? Open appeared brutal removal process? Open after the first saw products? Product quality in line with expectations? These problems will be accompanied by consumers to open the packing, the psychological behavior of the whole process of using product - Reflection. Good packaging can not only prompt consumers from information perception to produce purchase decision to eventually implement purchasing behavior, and guide consumers feel sense of integrity of packaging products, to the brand loyalty, which is the difference between sales and marketing. If consumers by buying used goods know and understand through packaging goods situation, consumers will leave deep impression for this package, create credibility, shopping next time special favor to the packing of the same or similar; On the other hand, will refuse to buy.

in general, a good packing of the experience of the consumer should meet:

sensory stimulation purchase behavior;

the emotion to guide consumers of products and packaging integrity sense;

behavior guide consumers in a positive mood: open before, during and after open series of actions;

reflection form the brand loyalty. Conversion table packaging printing knowledge