Global markets poor cosmetic decline in corporate profits

Month of the year, cosmetic companies include procter & gamble, unilever, Johnson &johnson guangzhou waves, two needles and other domestic and foreign brand has released the company years of earnings. Results showed that in the face of harsh external market economic environment, daily chemical product market overall profit margins. Procter & gamble the company's annual earnings, according to its operating profit. $, net profit. $, showed different degrees of decline year-on-year. Unilever and Johnson &johnson, though a rise in net profit, but are not so good, below expectations. Guangzhou south wind waves, two needles, chemical industry, many domestic cosmetic companies such as softto year earnings also disappointing. To this, the personage inside course of study says, resounds in cosmetic wind rises in price, illustrates the cosmetic enterprise current pressure, this is mainly influenced by the cost of raw materials, so the earnings. Recently, prices of raw materials has been increasing ladder shaped up, while the retail price of products is relatively fixed, cosmetic enterprises faced with pressure. Now, get rid of the rely on price increases digestive cost has become each big enterprise of a problem. In addition, the cause of this situation, another reason is that advertising and marketing costs, including promotion of artificial and material cost, etc. To this, in order to maintain high growth rates in emerging market countries, introducing new products, increase the production scale and improve local market segmentation, there are cosmetic companies are working in this. Such as unilever said, the future will meet the demand of products of China's three or four line city, orderly introduction of new products. Also has the expert inside course of study thinks, the cost of raw materials increase, the problem such as advertising and marketing costs for daily chemical industry, is a challenge, but there are also opportunities, as the market gradually warming, cosmetic companies are still of great potential. www。 hzpzs。 Net editor: xiao sun editor: note: henan