Four key point of cosmetic packaging design

The ultimate goal of cosmetics packaging design is in order to attract more customers, stimulate customer purchase desire. In this era of looks at levels, high levels of appearance and cosmetics packaging design itself will attract the attention of consumers, a cosmetics brand to the product sales and brand effect to the limit, there must be scientific, innovative, reasonable and creative packaging design, is that he can in an impregnable position in the intense market competition. Cosmetics packaging design has the following four key points.

1. Design positioning accuracy

in the cosmetics packaging design before, must first to precise positioning of cosmetics, including brand positioning, product positioning and the orientation of channel and consumers.

in the first place, to understand the target consumers' age, sex, occupation, status, living habits, hobbies, economic level, consumer psychology and aesthetic demand dimensions; Second, to grasp the characteristics of the goods and its share in the market, as well as producers of packaging production capacity, production scale, management ability, and so on and so forth; In the end, according to different attributes of goods, the scale, sales area, and consumption object, to determine the cosmetic packaging design elements and style.

2. Colour is applied and the psychological feeling coordination

color is the most sensitive part of the human visual perception, color conveys the feelings is the most direct, different colour can bring different mood changes, color for foil theme, beautification products, convenient for consumers to identify products plays a very important role.

cosmetics packaging color generally according to the object to determine the sales of women's cosmetics packaging used more sweet, gentle, noble and elegant in the middle of the color, which shows the elegant temperament of women, there are some women product packaging a wacky, with strong color contrast; Male cosmetics packaging often use the color piece, such as black, dark blue, silver to reveal male stiffness and mystery; Children's cosmetics packaging are mostly young soft color, consistent with the image of the child.

3. Graphic design fashion

cosmetics packaging design is mainly to elegant, concise design to decorate, or in a realistic, abstract graphics to show commodity information, to make it more modern, give a person with rich associations, to cater to the modern people to pursue fashion, leading the fashion. At present, with the advent of the agitation restoring ancient ways, cosmetics packaging began to lead national wind, graphics is given priority to with our traditional folk grain or traditional shape, accordingly to join the modern fashionable element, make the cosmetics packaging both rich traditional culture connotation, but also has the modern clever external image.

4. Combination suit packing in

combination suit packing is more economical than buying single items, at the same time, with some creative packaging structure, enhance the commodity shelf impact, makes it easier for consumers to choose and complete sets of purchase, and conducive to expanding sales of goods.

believe cosmetics packaging industry in the future because of the fusion of multiple, cosmetic packaging design will be more real time significance and cultural connotation, more features, more intriguing.

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