Foreign brands contentious skincare cosmetics such as strong to enter Brazil market
China month - Brazil Sao Paulo page newspaper, reported that with The increase of Brazilian consumer utilization rate of foreign cosmetics brand, The cosmetics brand, The Body Shop is strongly into The Brazilian market. On Saturday, Day) To open a store in Sao Paulo, you can see many foreign brands have to enter the Brazilian market. This provides foreign cosmetics brands with great sales space, but also the impact on the domestic cosmetics brands to form the strong. Another British Lush cosmetics brand, has entered into the Brazilian market of years, in the process of propaganda and sales also experienced quite a challenge. And this year it is finally opened its first store in Sao Paulo, and plans to open a second home in March next year. More than a year ago, the French cosmetics brand L & #; Occitane to brands also L & #; Occitane au Bresil began to Brazil to expand the market. They hope to the sales of brands promote the growth of the cosmetics business in Brazil. Despite the economic gloom, the influence of foreign cosmetics brand set foot on the Brazilian market strategy is to Brazil beauty health products sales rebound effect. Although the volatility is low, but also brought some energy for the Brazilian cosmetics market. This means that, even in the financial and economic growth is negative cases, consumers are willing to buy cosmetics to enhance their self-esteem. Lush Brazilian branch manager Renata Pagliarussi said: 'in the economic crisis, the growth of the beauty industry is still very strong. Brazil is the world's third largest beauty industry market, it has enough space for the cosmetics brand to provide sales opportunities. 'The Body Shop Brazilian branch CEO, Tobias Chanan said:' Brazil for cosmetics and beauty products has a very strong consumption desire. 'At present, The Body Shop has in countries around The world have stores. ( Practice compiler: Su Xiao feather) Editor: huang rui
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.