Foreign brand market share in excess of the & # 70; 37 Worrying, domestic cosmetic enterprises growth
Domestic cosmetic companies interim report shows this year, in addition to Shanghai jahwa group and the two domestic cosmetic companies can also report on the growth, other domestic cosmetic companies sales are not ideal. Two sides needle is the domestic famous cosmetic brand, which, according to a report in the first half of the two sides needle loss of ten thousand yuan, the domestic brand of another big waves, in the first half of this year's sales there are hundred million yuan, net profit is only ten thousand yuan. Softto and overlord sales is how of, according to the overlord, according to the group issued a profit warning in the first half of this year's company also is expected to lose money, overlord last year because of the product was reported to contain two 4-dioxane carcinogens, once sales decline, loss last year. One hundred million yuan, the overlord in the first half of this year's sales performance and didn't get good a, six months before the company losses. Hundred million. Softto is expected in the first half of this year there are thousands of multivariate loss. In the domestic cosmetic market is developing rapidly today, why is so scene, both at home and abroad brands earned profits in China, and most domestic domestic cosmetic companies struggling? According to the world's largest chemical company issued a forecast, in the April to June of this year, sales revenue is procter & gamble company. $, net profit is. Hundred million dollars, compared with the same period last year rose by %, sales during the first half of this year net profit of $. Another big brand unilever's sales abroad also has a good growth. Compared with the same period last year growth. %, net profit of billions of euros. , according to a report from the domestic current foreign brands in the domestic market share of possession %. Domestic cosmetic companies to grow really worrying. Editor: note: WWW. hzpzs。 Net editor: note: henan
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.