Export commodities packaging design at home and abroad the gap

Export commodities packaging design at home and abroad and the gap between performance gap of export commodities packaging design at home and abroad

packing, as the name suggests, the package is firm, is put. In our country since paleolithic people with plant stalk tied, with plant leaves and fruit shell, hides, shells and other food and water. Packing since the start of the exchange, circulation of goods actually have, will initially be tag, size, printed on the paper package of the exchange of goods is the prototype of the packaging. 'Everything is done' recorded zheng people buy its Du but also the story of the bead, wrapped in attaches great importance to long ago.

today, packaging function concept of keeping pace with The Times than what it, packaging not only has the protection products, convenient transportation, use, promotion, and other functions, but also show the brand image, product image and even the function of soft power of development of the enterprise image, the image force. Today has developed into 4 kinds of resources of enterprise management, Manpower and material resources, material force) And packaging design is one of the most effective tools for developing enterprise image.

packaging industry occupies an important position in national economy, China's packaging industry in 2003 total output value has exceeded 270 billion yuan, a year to more than $1000 in the packaging of export commodities. Since our country has the export commodities fair this window, export trade flows of the first problem is the packaging design behind.

in recent years our country export commodities to about 26% growth each year, but the export commodities packaging design is far from the world by comparison. Although visible to Made wherever ln China ( Made in China) But most are cheap goods, Cheap) 。 Domestic commodity packaging design behind the international level, it is estimated that the design of the domestic level than Taiwan, Hong Kong 10 years apart, than Britain, France, Taiwan, Hong Kong and the United States, Japan, 3 years apart. At present our country export commodities packaging design behind mainly include five aspects:

1, the word and logo

and pattern are the two elements, the packing decoration design is a visual language transmission commodity information, express the content. Owe when packaging design, does not consider the integral feeling of visual, piled up on the 'face' only too many words, in an attempt to cause consumers to buy, the results backfire. Export commodities outside text should give priority to, with or without the less words, and give full play to the literal meaning of promotional role. Some designers do not understand the importer of goods packaging regulations, because of the regulations and detained by the customs or not on sale.

packaging design is a text of supplementary role, many export packaging design pattern is not international, patterns and text regardless of primary and secondary, compete, desultorily, reduces the competitiveness in the sales. 'Bat' brand electric fan is famous brand in domestic electrical appliances industry, also have on international awards, but it is exported to some European countries such as France, to change 'bat' brand trademark 'astronomical' brand trademark, because bats this name in some European countries represent the evil and ugly, it is not the symbol of auspicious. Glass products and exported to Korea, as long as no foreign pattern glass, they don't think the glass design of China South Korea nationality, not good sales. And in the local small batches of the most popular glass carving patterns, but sell a good price. Anyhow, decorate text clear and easy to read and charming. Product description should be concise, make the customer be clear at a glance. Pattern to the beauty is generous, rich international and artistic quality.

2, colour is

colour is a tool, a bait and a message. Broadly speaking, the color is a kind of symbol, is a simple language, it is easy to understand, to remove obstacles and explanation of difficult words. Due to geography, history, culture, customs, religions, such as, consumers had a different color and taboos. Designers one-sided application of an individual or a favorite color, this nation would cause foreign investors and consumers antipathy, even resistance. The colour of this nation, is only suitable for use in rich national characteristics of commodities. So the packaging color should pay attention to international and sold national character.

black, for example, people like the United States, Spain, with black americans said east, black said again in January and aesthetics. Japan, Thailand is not love, they think that black is loss of color. The international famous brand 'Coca-Cola', red and white color, the Arab ( In the Middle East and other countries) Also must be changed to green, because green is the Arab countries the people's life and the symbol of auspicious. Some makeup lv company exports 'ballet' brand cosmetics, packaging in pink color, exported to Belgium, but enjoyed by men, men love pink. While in France, ladies love pink, men love blue.

the company exports 'yan' brand Christmas lights, its quality is better in the similar goods, but can't open the international market sales, foreign reflect poor packaging design. Company designers take the original packaging color white to red, in export commodity trade fair is good news, the goods quantity 160% more than last year, later also increased year by year, the foreign exchange earning of $3 million a year now. Christmas lights are used at Christmas to western countries, red is a symbol of Christmas, the improved packing can fully reflect the characteristics of Christmas lights product, enhance the capacity of the commodity sales in the market. Conversion table packaging printing knowledge