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Estee lauder, chief executive said the company inverse rose

France les echos ( Les Echos) Quoted by estee lauder cosmetics company ( Estee Lauder, EL) Chief executive Fabrizio Freda said, despite the global economic downturn, but the company in the field of perfume all have all risen in. He said in the report, the company to expand the global market share, especially the skin care products and cosmetics market. He also said that from the geographical point of view, the company maintained a strong growth in Asia and emerging countries, and the company sales accounted for % of the U. S. market may have bottomed out. He said the company plans to more aggressively promote business in Europe and Asia, and that the company can be in many areas in the next 10 years to double the market share.

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The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.


●Design team: cosmetics packaging design

●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.


It is the nature of every woman to love beauty.


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Now cosmetics are no longer exclusively for women

Cosmetic packaging is also gradually out of a more diversified style

Want to know the latest cosmetic packaging design trends?

You'll understand after reading this article!

The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!

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Cosmetics are commodities that every woman uses.

Simplified packaging design style is a design direction recognized by young people and modern culture.

Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.

In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.


In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?

In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.

This common small open can logo means the shelf life after opening.

Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.

Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.
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