Escada perfume cosmetics packaging production cover packaging technology improvement
Escada introduced new Moon Sparkle perfume, its new block is by RPC beaute ( www。 rpc - beaute。 com） The production. Both men and women perfume USES a ABS electroplating block, die cutting steel casing and PP inner core. Ms of the design includes a ABS electroplating thimble and POM ( Acetal) The inner core. RPC beaute, according to a recent cumulative investment nearly $1 million, in France to improve Marolles factory ( Formerly known as the Crown Holdings company at the heart of beauty products packaging) The cost of production, thus greatly reduces the block. The general manager of the RPC Gerald martinez said: 'even luxury brands are now on the cost control is very strict. 'The company designed a flexible automatic high-speed assembly line, to assemble any perfume or cosmetics lid or sealing, can handle up to five different kinds of components. They also implements the electroplating production line of automatic loading/unloading area.
martinez said: 'the style and appearance of cosmetic products is rapidly changing, endless, even if only in a particular category of product range is not exceptional also, such as perfume, cosmetics packaging production. A short product life cycle, and new products are almost impossible to weigh appearance with previous products. Because of this
product capacity is extremely uncertain and unpredictable. Therefore, in our industry is much more complicated than the other industries automation. '
according to the company, the amount of chemicals has been reduced, will not release any heavy metals, and the production process does not use any organic solvent, no polish or vacuum metallizing, because it usually takes oxidation or consumption of steam, produce greenhouse gases
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
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In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
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Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.