Environmental protection leads the new trend of

The upgrading of consumer demand has made many packaging material companies feel heavy pressure. How to stand out in the fierce packaging material market competition, many companies are soberly aware that they can only innovate in many aspects such as product functions, environmental protection, and texture. Only in this way can the packaging material companies be at the forefront of sustainable development.

Smart packaging is a new choice for the cosmetics industry

A Mintel survey shows that in the personal care product industry that relies heavily on labels and packaging in terms of branding and marketing, consumers are paying more and more attention to the functional value of packaging and containers. Creative classic packaging has become the easiest and most effective way for companies to enhance brand value.

In the cosmetics industry, technology can often bring higher value to products. Most brands will choose a form with a sense of technology to present brand characteristics, gradually bringing the concept of smart packaging into the forefront of the times. The brand will conceptually give the product packaging a sense of science and technology, and enhance the product's technical and intelligent sense. In addition, adding smart sensing devices to cosmetic packaging is also an option for packaging intelligence.

Green environmental protection is the key

In order to promote the sustainable development of the environment, the brand needs to streamline the packaging as much as possible, select green and environmentally friendly raw materials, and ensure that the packaging is as recyclable as possible. Ensuring that the product itself is used to the maximum has gradually become a key concern of consumers. Recently, on video sites such as Douyin, many netizens have posted skin care products and lipsticks. Don’t throw them away after they are used up. After disassembly, there are still a lot of product residues and you can continue to use them.

Paying attention to environmental protection has increasingly become another development point that the cosmetics industry is gradually pursuing. Effectively integrate environmental protection issues into product packaging. More and more companies are beginning to pay attention to the environmental protection of packaging, which will surely promote the development of the entire industry chain in a more sustainable direction.

The sense of design and substitution 'both people's eyeballs'

Packaging is becoming more and more important, and the 'packaging revolution' of major brands is quietly going on. 64.08% of consumers hope that the packaging of personal care cosmetics can be more creative and fashionable; 95% of consumers say they are impulsive to purchase due to outer packaging Over beauty products. In the era of fast-moving consumer goods, product packaging must not only meet the aesthetics of design but also be eye-catching and creative. High-quality products need a good image to maximize product value and realize consumers' double enjoyment of product vision and quality.

In the 'Post-95 Consumer Trend Report 2019', the younger generation of consumers not only pay attention to the practicality and the characteristics of the product itself, but also pursue the personalization and differentiation of the product. For cosmetics, personal impression is a very important psychological factor. Through specific packaging design, consumers can feel the uniqueness, thereby increasing consumers' stickiness to the product and increasing their loyalty to the brand.

In the beauty industry, it seems that a joint model between a single brand and a designer is far from being able to meet the needs of consumers. In a certain period of time, launching time-sensitive limited-edition cosmetic packaging is undoubtedly a means of marketing, earning enough attention, but there are many consumers willing to pay for it.

Minimalism and advanced effects have also become another goal pursued by the cosmetic packaging industry. With the popularity of INS and Nordic styles, simplicity has become more and more sought after by consumers. The simple and elegant packaging style can give people a sense of stability and high-end quality. 'Low-key luxury' has gradually become a highlight of consumer taste. standard. The minimalist style of packaging has also become a personalized symbol, but it is more recognizable.