Electricity extension category to highest gross margin profit turn cosmetics

Electricity gradually began to try to throw away ShaDaHeiCu hat, on the basis of apparel category segment began to enter 'fashion electrical contractor' field. At the same time, a lot of clothing brand also began to shift to the electricity. Last weekend, jingdong mall has announced big push into apparel, amazon's new President GeDaoYuan announced last week to expand the category of the new plan, including the category of clothing. Jingdong mall CEO haoyu shen said that by the end of July, jingdong garment city, there are more than a selected brands and businesses, the flagship store of famous clothing brand accounted for more than than the %, clothing category's sales grew more than % this year. GeDaoYuan is China's third President, amazon GeDaoYuan puts forward a new plan, including the products into the international market of the international quality department, quality goods for fashionistas, cooperate with ELLESHOP exclusive custom product zone, intelligent digital museum, such as a category exclusive pavilion, to expand its product features and categories. Analysys analyst xiao-xing wang believes that jingdong mall has been the main C category, its sales accounted for about %, but C category more transparent prices, low margin, jingdong mall and rely too much on the losses of C category has a certain relationship, jingdong mall expand clothing category is the inevitable trend. In addition, clothing category as the second largest category of electric business sales, product variety, seasonal clothing itself and clothing consumption frequency is higher than C category, these factors lead to clothing into mohican. Second quarter results from each big electric business, the highest gross margins in the electricity business enterprise is cosmetics, followed by clothing, again is a book, the last is C, poly beauty, Vipshop, dangdang, jingdong gross margin %, %, %, % respectively, and the basic differences reflect their category. However, for the most part at present occupied taobao Tmall apparel market share, jingdong mall, the strong into the online clothing market, will use their own market position differential positioning. And Tmall Vipshop pattern is different, jingdong will pay more attention to brand and product quality, high-quality goods route, target market positioning should be in the end consumer. Editor: huang rui