Do you know these design concepts of cosmetic packaging?

When cosmetics bring consumers not only the pleasure of use experience, but also visually pleasing packaging, fresh and delightful packaging touch.

Packaging design, as the name card of cosmetics, not only shows the product itself to consumers, but also shows the culture of the brand.

Through packaging, consumers recognize not only the product, but also the brand.

Therefore, packaging design also plays an important role in conveying the concept.

How to incorporate these ideas into packaging design?

Cosmetic packaging design concept

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First of all, we will take a look at the concept of packaging design, not only to highlight the characteristics of the product, have to do a connotation of the design.

In the same kind of goods packaging in a wide range of shopping malls, the maximum to show product characteristics, to catch the eye of consumers, this is the focus of cosmetic packaging.

For example, the sub-brand 'Sansheng Hua' of Hundred Birds Gazelle continues the consistent 'Oriental aesthetics' concept of hundred birds Gazelle, no matter it is sansheng Hua dew or sansheng Hua hand cream, and then sansheng Hua Olive care essential oil, the packaging of Sansheng Hua series is full of Chinese classical style.

Not only in many 'foreign' cosmetics to stand out, but also continue their brand culture.

Cosmetic packaging design concept

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Another example is Coca-Cola, which was founded in the early 1890s. The classic 'small waist' shape of Coca-Cola is also deeply popular. The classic glass bottle designed by Earl R. Dean in 1915 has not been changed much during the promotion period of Coca-Cola until now.

If a new brand needs to open a market, focus on the user experience.

What consumers experience is not only the effect of cosmetics, but also the care on the packaging of products. Although it is only a small improvement, consumers can have more pleasant consumption experience and are more willing to make repeated purchases.

Lisa Cosmetic packaging is part of the cosmetic packaging industry. The cosmetic packaging industry includes cosmetic packaging, cosmetic packaging and cosmetic packaging.