DIY challenges the traditional brand cosmetics & # 32; The new space looms
'Full of beautiful things in eyes in facing the market of products, how to choose suitable to protect skin to become a big problem in Internet, as a result, more and more Internet users tend to tailored for themselves through the way of DIY beauty products', this is baidu recently in its data center official page ( 数据。 百度。 com） Released in the baidu, prominent cosmetics industry, report the information displayed. Report: the second quarter, Internet users in the search for beauty, 'homemade beauty products' attention has been achieved. %, ranking the third. But the reporter discovers each big website beauty BBS, Internet users in addition to their own mask, reconcile all kinds of essential oils, has even started to study various cosmetics raw material, homemade various creams, lotions, Internet users DIY hairdressing has appeared the trend of specialization. Reporter random visiting some medicine also found that smart shops have caught the tide, the timely introduced beauty formula of all kinds of Internet users. 'Beauty DIY trend rise in recent years, some beauty 'leader' personal drive, combined with the Internet to spread knowledge of fast and efficient, has formed a trend. And that for traditional cosmetics manufacturers, whether challenges or opportunities, depending on whether it can make use of this trend and to make good use of network marketing. 'Expert said:' the traditional vendors for the craze to different situations, if you can use their expertise to guide DIY enthusiasts community formation, using its brand influence has introduced the characteristics of DIY products, believe that will open up new market space '. It is understood that the report is baidu data center on the basis of hundreds of millions of times a day's search data, analysis of online consumer behavior. Report including netizens regional consumption characteristics and the cross analysis of online consumer preferences and has reference value to the cosmetics industry marketing.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.