Cosmetics prices a foregone conclusion sales basic unaffected
As cosmetics price storm spread some time ago, now the high-end cosmetics prices is a foregone conclusion. Star's most popular estee lauder, its brands also rises in price rises in %. Estee lauder group's brand in China mainly include estee lauder, barbie wave lang, clinique, la mer, incarnate, the source of wood, and other products, and this series of products are in price increases. For the collective price of elegant shi landai group, the official and industry insiders have different points of view. At estee lauder China official explanation: the state of the public relations director did not get a response, and according to the insider said, 'rise in price is due to rising raw material costs, as well as r&d, manpower cost, logistics cost to improve. 'Industry analysis: actually high-end cosmetics habitually increases every year, in the case of a common cosmetic industry prices, more of those high-end brands if sit up, not difficult to highlight its brand value. Cosmetics in % ~ % increase this year, compared with previous years is still within the normal range. Group, elegant shi landai makeup collective to raise prices, maybe someone will feel that sells on the market is bound to be affected. High-end cosmetics sales market limited to mall and shop, let's go to visit a, % impact on sales if there is a rise in price. Mall said: since the day of this month price, estee lauder, every brand has ~ a category are included in the price list, although the rise in price, but according to market researchers say, because of the particularity of the high-end cosmetics consumer crowd, sales are basically not affected by price increases the wave. High-end cosmetics counters said, according to department personnel, the target consumer group is relatively fixed, and they has the ability to bear the price increases, and the price of a few yuan, no obvious price changes for the guest. Sales not influenced by price, the customer base can accept. Editor: Dong Jing WWW. hzpzs。 Net editor: yuan
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
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Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.