Cosmetics packaging to present new characteristics1

As the cosmetics market competition is more and more fierce, the cosmetics business is to enlarge the sales of their products, but also at pains, in the cosmetics packaging. Cosmetics for perfection, to meet different needs, the capacity of the container size is diversified, to facilitate consumer choice; For a high grade product, take small capacity for packaging, to meet the needs of low-income people, especially to meet the teenage curiosity of consumer psychology and so on.

a, cosmetics packaging green

due to the factory in order to adapt to customer demand, production, product does not contain preservatives. Manufacturers are filling in a tiny container, customers can be finished at a time, such as the essence of many brand is adopted the way of packing. Market price is higher, this kind of cosmetics will not become the mainstream of the product, but it is the sign of is the future fashion, luxury lifestyle, so there will be a stable consumer groups.

many cosmetics manufacturers have begun to pay attention to environmental protection problems, on the choice of cosmetics packaging materials joined environmental consideration, considering the packing materials can be recycled, growing in line with environmental protection consciousness. The capsule is cosmetics packaging, which refers to the contents sealed cosmetics in various granular soft capsule. Skin more soft capsule of sac, its appearance is varied, such as spherical, olive shape, heart-shaped, crescent, colorful, both the glittering and translucent and transparent, there is also a colorful pearl, in addition to the capsule skin care products, bath, hair with many kinds of cosmetics with capsules. Cosmetics capsule in use there will be no secondary pollution, cosmetics capsule small packaging, its content is designed as a dosage, so that consumers used every time a capsules, avoiding the other forms of packaging products possible secondary pollution in use process, ensure the consumer products are clean each use.

in order to prevent the traditional bottle, boxed products may also now in the process of consumers to use the secondary pollution of the contents metamorphic, manufacturers want to join in the product formula into long anticorrosion fungicide, and general preservatives are irritating to the skin. Cosmetics capsule because there is no secondary pollution, make the product security is greatly increased.

2, cosmetics packaging series

cosmetics packaging series refers to a unified logo and font for the premise, with a different colour, water lines, or different modelling for the tone of the same category of commodity packaging design, the requirement with the vision, with a vision, there are both diversification, and whole. To cosmetics packaging in practical application, there are generally two kinds of situations. One is that the same brand packing series, different functional cosmetics, for consumers to buy, at the same time make the overall price is lower than the total individual purchase price. A series of cosmetics, such as a brand to keep the overall design style, and then USES the circle of the larger container, will be set all kinds of cosmetics packaging.