Cosmetics packaging this brilliant market extremely creative and transmutation
In recent years, with the rapid development of national economy, various industries to improve the level of packaging of different level, this is mainly reflected in the food, milk beverage, cosmetic, pharmaceutical and other industries. Sales of Chinese cosmetic industry in the past 10 years with average annual growth rate is 25%, has become the world's eighth-largest, Asia's second largest cosmetics market, a derivative of the cosmetic packing market also become businessman rushed to the land of Angle. From the mass market to upscale department store, from cosmetics bottles to plastic bottles, perfume and cosmetics marketers increasingly pay attention to the innovation and novelty of the packaging. Intense competition for the terminal consumer attention, many packaging suppliers believe that product design is becoming more important than ever before. Every time buy cosmetics, the shop assistant often recommend packing more exquisite products, the packaging of these goods also let consumers to increase trust products. So, to the cosmetics industry, good packing also will bring a good sales! The stand or fall of packaging is often the most intuitionistic performance printed label is clear; Packaging bottle is fine; Whether the design is chic. 。 。 。 In the field of cosmetics packaging, with the improvement of technical level, gradually highlights personalized display and packaging development innovation, the introduction of new technology and new technology and application, the characteristic such as the development of new environmental protection materials and alternative, safe and convenient packing will be more welcomed by the market. In cosmetics, washing products industry, for example, although in people's mind of economical 'friendship cold cream', 'the sparrow gazelles' impression, but the famous during the 80 s, the country has hundreds of millions of customers and old brand, now can only resort to increasingly cut consumption group to maintain its low sales.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.