Cosmetics packaging shall not express suggested medical effect
Report from our correspondent September 1, by the state administration of quality supervision, inspection and quarantine approval 'cosmetics identity management regulations'. The requirement to the words of cosmetics packaging shall not express or implied cosmetics medical effect. 'anti-wrinkle', 'except mites',' sterilize ', 'anti-ageing', 'activate cells' these common on advertising, cosmetics packaging instructions will be faded out of the line of sight of people. Stipulated in the regulations on identity management cosmetics, cosmetics refers to daub, spray, spill or other similar methods, in the human body, Skin, hair, nails, lips, etc. ) , in order to achieve the cleaning and maintenance, landscaping, modification and change the appearance, or modified the body odor, maintain a good state for the purpose of the product. This means that the toothpaste, shower gel and other residents everyday items will be included in the cosmetics identity management, medical effect may not express or implied. Yesterday, the reporter visited a lot of cosmetics market, found that some bath dew said 'whitening effect, toothpaste, said can treat' oral ulcers, bleeding gums, periodontitis, in addition, some toothpaste can 'inside' and 'in'. Other as some of the mask, face cream cosmetics packaging also write some 'anti-wrinkle' and 'whitening effect. 'Cosmetics identity management regulations', after carrying out this type of logo will not be permitted. However, considering the inventory, manufacturers will give them a certain transition.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.