Cosmetics packaging popular under the financial crisis
As the financial crisis under the wallet shrink, the consumer mentality is undergoing subtle changes. Estee lauder companies recently revealed, small capacity and low price products, packaging is more popular than cost-effective. FabrizioFreda estee lauder, chief operating officer, said that the holiday sales season in 2009, estee lauder will launch more consumers to buy the product, and the expected revenue this holiday season can be flat compared with last year. Estee lauder's public affairs director pecans yesterday to the 'daily economic news' reporter said that the company's new strategy will include two aspects, on the one hand smaller small packaging products; On the other hand, the price of the product will be adjusted, more flexible, try to attract more customers. Such as estee lauder, clinique perfume recently launched a 'happy' loaded with 30-50 ml, but it usually specifications for 100 ml. Pecans are disclosed, estee lauder of 29 brand in the whole world, and in China at present only five. Two years 2009, 2010, estee lauder will continue to make other global brand introduced into China in succession. Another cosmetics giant l 'oreal also feeling the financial crisis on the impact of the high-end product is more apparent. In the Chinese market, l 'oreal recently launched maybelline skin care brands, l 'oreal, foreign exchange and director of public affairs Zhou Genliang told reporters yesterday, maybelline cosmetics from maybelline cosmetics sales channels for sales. Is derived from the 'daily economic news' every Lu Xi by journalists
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.