Cosmetics packaging materials to new ideas
Content abstract: in the field of cosmetics packaging, with the improvement of technical level, gradually highlights personalized packaging development reveals and innovation, the introduction of new technology and new technology and applications, such as the development of new environmental protection materials and alternative characteristics, safe and convenient packing will be more welcomed by the market. After China's accession to the WTO, the global brand management has become an important strategic enterprise international competition in the field of cosmetics packaging, with the improvement of technical level, gradually highlights personalized display and packaging development innovation, the introduction of new technology and new technology and application, the characteristic such as the development of new environmental protection materials and alternative, safe and convenient packing will be more welcomed by the market. After China's accession to the WTO, the global brand management has become an important strategy, enterprise international competition of brand development, brand education, innovation and other issues are increasingly brought to the attention of the domestic enterprises, although there is no international brand, rich experience in brand management, also the lack of successful brand operation management methods, Chinese national enterprises are still in trial and error, in innovation and development. In cosmetics, washing products industry, for example, although in people's mind with white porcelain green iron cover, antique, economical 'the friendship' the impression of cold cream, but this one was in the 80 s reputation across the country, with hundreds of millions of customers and old brand, now can only resort to increasingly cut consumption group to maintain its low sales. Foreign information across the intervention, the use of new technologies, new products, as well as with packaging and publicity, investigate its purpose is only one - — For every customer indecision. In today's goods abundance, no change, no innovation, will be eliminated. For new products, if the new packaging, so have influence on customers will be greatly enhanced. Another novel packing can add luster for a very common product and attractive. In personal care products and perfume market, product packaging has become a retail shelves can quickly lock are the important factors of consumer attention. Because contemporary consumers know about packaging design has been gradually, from the mass market to upscale department store, from plastic bottles to plastic bottles, perfume and cosmetics marketers increasingly pay attention to the innovation and novelty of the packing. Intense competition for the terminal consumer attention, many packaging suppliers believe that product design is becoming more important than ever before. Individual demand drives the customized production ( According to different consumer demand for personalized production mode) The development of patent mold popular in industry enterprise. The dominant direction of cosmetics packaging materials, in our country in general 'cosmetics' actually including skin care products, hairdressing hair care products and perfume etc. Several categories. Cosmetics industry association of the relevant personnel according to the Chinese flavor were introduced, all kinds of eye cream, night cream, SOD honey and sunscreen, etc all can be classified as skin care, shampoo, hair conditioner, hair color, such as water, lipstick, eyebrow pencil and nail polish cosmetics can be classified as hairdressing supplies, and perfume can always is self-taught. Cosmetics as a kind of fashionable consumer goods, it needs high quality packaging materials, in order to enhance their social status. At present, almost all kinds of materials are used in the cosmetics packaging, plastic, plastic, metal three kind of material is the main use of cosmetics packaging container, the carton is commonly used for cosmetic packaging. The continue development of new materials and new processing technology, the pursuit of new modelling, has been the industry development in cosmetics packaging container. 'A long-term technical engineers engaged in research on materials packaging told reporters,' now, the application range of the material is not only limited to plastic bottles, plastic bottles, the application of new materials has also become the cosmetics industry with new products, improve the existing products of a kind of way. 'He said, with well-known P& G( Procter & gamble) As an example, the last year's 'shock' brand of bath bottles material will change the traditional hard plastic, and chose a more human soft hardness of plastic packaging, 'so, in virtually, have increased in the field of cosmetics packaging, with the improvement of technical level, gradually highlights personalized packaging development reveals and innovation, the introduction of new technology and new technology and application, the development of new environmental protection materials and alternative features, safe and convenient packing will be more welcomed by the market. After China's accession to the WTO, the global brand management has become an important strategy, enterprise international competition of brand development, brand education, innovation and other issues are increasingly brought to the attention of the domestic enterprises, although there is no international brand, rich experience in brand management, also the lack of successful brand operation management methods, Chinese national enterprises are still in trial and error, in innovation and development. In cosmetics, washing products industry, for example, although in people's mind with white porcelain green iron cover, antique, economical 'the friendship' the impression of cold cream, but this one was in the 80 s reputation across the country, with hundreds of millions of customers and old brand, now can only resort to increasingly cut consumption group to maintain its low sales. Foreign information across the intervention, the use of new technologies, new products, as well as with packaging and publicity, investigate its purpose is only one - — For every customer indecision. In today's goods abundance, change, innovation, will be eliminated.