Cosmetics packaging materials how to seize the market critical points
According to the National Bureau of Statistics show that 2012 - In 2018, our country cosmetics retail as a whole to maintain steady growth trend. Above designated units in 2018, the cosmetics retail sales is 261. 9 billion yuan, rose 9. 6%, higher than China's total retail sales of social consumer goods in the whole year of 2018 growth rate of 0. 6%. In this era of 'level' appearance, cosmetics demand continues to expand. Colour makeup, also attract more people to join colour makeup to nurture and compete for the market. In recent years, witnessed a more and more fresh blood pours into the industry, in which there are many outstanding person, 'speakers' constantly, gain a foothold in this piece of the red sea market. These newcomers, strong market reaction, knowledge of the 'level of appearance is justice' principle, in the packing ways have their own distinctive style, by the young group. In the past, we take 'the straw cover pearls' to describe without good packaging, high-quality cosmetics, but pieces of cultural power, in The Times of rise and fall are soon to straw to match the pearl, I'm afraid I really can't. Because the packaging and product, complement each other, as close as lips and teeth.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.