Cosmetics packaging material how to effectively develop the domestic market
As cosmetics packaging market competition heats up, or the cause of the exchange rate, low profits, on the contrary, the domestic cosmetics packaging material market is rising fast, especially the makeup section, in the rapid growth of the domestic market caused a lot of export enterprises. In the international market as the base, the redesign of the domestic market, the principle of market policy, promote the balanced development of enterprises. So, how to effectively develop the domestic cosmetics packaging material market?
a, business team, the level of appearance is very important,
cosmetics is a fashion product, so procurement, development, supply chain decision makers and practitioners are mostly men who mix, therefore, in the cosmetics packaging business team, suggested that high level of optimizing appearance, strong fashion sense, at least you can give the customer a good will, no way to communicate. Level, appearance is not the key, is the professional degrees.
2, communication is the key, professional is the key
domestic professional cosmetics packaging material purchaser is less, many of them are halfway into the jobs. At the same time, due to the diverse category cosmetics packaging material, a purchase is difficult to gain knowledge of cosmetics packaging materials. Therefore, in the sales of cosmetics packaging material, still need to education buyers, why is the price, why is this one we have. In response to buyers about the material, structure, function, price and other issues, business professionals must come up with the corresponding data to talk, you know, with data to him, this is the foundation of the marketing personnel quality.
3, get it right, said the dialogue, do to
big customer research, because the enterprise post a detailed division of labor, purchase, brand manager, product manager, supply chain director, director, etc. , therefore, the research on the right people, said the dialogue, do of matter, and small and medium-sized brands, is often a purchaser fix everything, so their service, the price is the key, quality, delivery, speed is more important than everything. Regardless of the size of the customer, through the communication to produce trust, trust is the foundation of product cooperation.
4, marketing orientation, don't light shooting
many certificates of export-oriented enterprises, due to the lack of awareness in China, to promote, in order to let more customers know, I would have taken part in all kinds of beauty expo, media, in books and periodicals, full bloom on the network, the result is not very ideal. Throughout his cause, he still did not understand the cosmetics packaging is a circle of reason. Cosmetics packaging of cosmetics packaging materials procurement, brand development/product manager, supply chain decision makers for the demand side, this kind of person due to the busy work at ordinary times, or the sensitivity of the identity. So less to take part in some industry association, media, community organisations such as the organization's activities or meeting. In addition to, the domestic various types of media organizations, some of the meeting are mostly brands and distributors, OEM business personnel, the connector between the cosmetics packaging materials procurement circle of people less, so the cosmetics packaging enterprise business promotion cost sent to there, waste is also normal. Directional promotion, the product effectively to the people who need them.
five, the competitive market, price and innovation is a double barrier
and talk to first-line brand innovation, about prices with two or three line brands, the key to this is competition, of course, is not absolute, in case of special user, is a magic weapon to double combination. As cosmetics packaging market information gradually flattening, the future will only strong innovation ability and excellent operating control lead to products in an effective low cost to both markets of cosmetics packaging enterprises will get survival and development. Rely on information asymmetry and profit of enterprise, as some archives mouths, such as small and medium-sized workshops will exit the market gradually.
in the domestic cosmetics packaging enterprise organizational structure, lack of 'marketing' department Settings, or directly by the boss a person instead of the department, there are also many bosses can't distinguish the difference between the Marketing Department and sales department, lead to enterprises generally lack the deep understanding of the user requirements to the market and dynamic update, so that the enterprise sales are at a high cost of operation without purpose. Hope this article to throw brick, let you have the concept of the market, to enter the cosmetics packaging material manufacturing industry in the second half: with customer as the core era of personalization to lay the foundation.
in the international market based on credit system, as long as the quality, price, service good, the enterprise credit is high, the two sides will be able to long-term cooperation. And the domestic market based on relationship, quality, price, service, the deeper relationship, make the depth of the relationship between interests tied tight, the more cooperation. Markets, nature will different business models.