Cosmetics packaging is a key to convey product information
Extremely rich in goods, the packing today have important application effect, not only plays a decorate beautification, implementation flow transport and shelves, and can fully transfer product information, convenient for consumers to understand product, easy to use. Cosmetics packaging is to choose appropriate packaging materials, in view of the investigation as well as the audience favorite factors, such as cosmetics itself, using the means of the production process, easy for cosmetics structure model and beautification of the packing decoration design.
the development of the heated competition in the market competition today, brand packaging is an important means of marketing, through the exquisite fashion, personalized cosmetic packaging to attract the attention of consumers, product concept, give a second life cosmetics, packaging design has the important development status can not be ignored.
cosmetics packaging also need to locate the product in detail, the cosmetics message in full, different cosmetics have different positioning, thus there are different forms of cosmetics packaging, give the customer different visual sensory enjoyment, transfer information of beauty, packaging design is not only the youngest sister, the key is on the basis of marketing to fully demonstrate, from the overall message of the product in packaging design to make cosmetics stand out in the market.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.