Cosmetics packaging five big trends
Five major trend of cosmetics packaging longitudinal see both here and abroad over the years, the expansion of the cosmetics market, competition is increasingly fierce, and consumer consumption idea change and the change of the aesthetic idea, for enterprises to stand out in the cosmetics market then cosmetics packaging design will become very important. To introduce below 5 big trend about cosmetic packaging design in the future, must focus of interest. 1. Interest on the package. As the main consumers of cosmetics market are mostly women, and many women actually have potential consumers to product packaging standards. 2. Packaging is simple: usually the cosmetic packaging design style is simple and easy easy to highlight the purity of product, elegant and high quality of visual experience. 3. Practicability: the product after use, if some cosmetics outsourcing materials can be used for the storage and other decoration, then the product will also receive points. 4. Environmental protection, green fashion is not only reflected on the natural ingredients to add, but also embodied in the development of cosmetics packaging materials and design. Countries have been advocating environmental protection, long time ago and this kind of environmental protection concept has deep into the heart, so have a environmental elements is also can add cent for products. 5. Modern design feeling: made of transparent material packing can build open feeling and sense of trust, and meet a new generation of consumer interest, which can let the consumer feel more fresh and better health. No matter how effort on cosmetics packaging, small make up still have to remind the general cosmetics company, although the shine at the moment of packing can stimulate greater spending, but if the product itself does not pass, sales it is at that time, I would like to eventually will be eliminated by the market and consumers. Cosmetics should not only care about the packing design, also want to control the quality and effect.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.