Cosmetics packaging design positioning

Cosmetics packaging design should be highlighted first brand of goods. Today's consumers believe in the brand and outstanding brand is very important to an enterprise's strategy. Cosmetics packaging of the product sales plays a vital role.

prominent brand cosmetics packaging, general main outstanding trademark brand on the packaging picture. When the design is generally a product or brand logo image of words as the center, the pursuit of simplification, mark. Can be divided into the standard color is given priority to with the brand, brand logo graphic is given priority to, give priority to with logo font. In short, to highlight the brand and to communicate in a unified image to the consumer in the packing, let consumers in imperceptible in natural acceptance and recognition of the brand.

a, cosmetics packaging need to emphasize product features,

in the design of cosmetics packaging, an important performance packaging contents of all kinds of information. To the goods is the most attractive, the most competitive advantage is presented to consumers, let consumers can quickly understand and love at the first glance the goods. Such as colour, modelling, abstract graphics, packaging materials, text and so on means to reflecting the positioning of the unique characteristics of goods. Through the packaging can direct perception of the consumer goods is unique. Such as: 'go to Iraq hall' beauty skin care series, using the most typical Japanese ladies image, let consumers know this design USES the Japan related technical or is derived from the Japanese goods, the packaging design to the characteristics of good communication product.

2, according to different customers design different series of cosmetics packaging

this kind of design and specific consumer object, emphatically it usually has a clear consumption object and according to these consumers' age, education, employment, psychological needs and aesthetic demand, and so on, cosmetic packaging design in their taste. Through this special packaging design can make consumers feel this product is tailor-made for me feeling, increase the viscosity of consumer goods, so as to become an avid fan of goods.

, for example, in view of the male cosmetic packaging design, mostly USES the straight line of hard, concise and straightforward font, sedate color, display a founder of masculinity. Such packaging design must get love sports, uninhibited personality is bright, masculine characteristics of men. And with some fruity and lively line be drawn the outline of innocent and lovely image, with the colour of lively, jumping and the modelling of a flexible structure, create a fairytale story picture of packaging, to attract children and parents.