Cosmetics packaging design needs to meet consumers' aesthetic standards

In order to in the cosmetic packing market advantage, many cosmetics manufacturers are through innovative design, the use of raw materials rose, market image and brand value and the packaging. Cosmetics packaging manufacturers must adapt to the market demand, through technological innovation to improve the competitiveness of the cosmetics market, efforts to provide better, more creative packaging, gain more profits.

cosmetics packaging is usually concerned with packaging design, use the new packaging materials, innovative packaging design, additional special decoration, reflects the thoughts and cosmetics packaging visual performance, attract consumers to buy. Slowly the modelling of cosmetics packaging design is unique, features, rich texture. In order to obtain higher profit and orders, cosmetic packaging design needs to satisfy consumer's aesthetic standard and consumption, reasonable use, can better improve the product's profits.

the emergence of cosmetics, the first is to attract consumers, unique cosmetics is one of the most important. Cosmetics market, the results showed that the only break traditional product packaging appearance, to attract more consumers, like a hexagon, trapezium, semicircle, non-standard shape and so on are good creative performance. In science and technology developed at present, 3 d and 3 d digital simulation technology to make the new product packaging of the model. But in the process of mass production, how to ensure that the new cosmetics packaging design can realize the material processing, the production efficiency and product handling technical issues. Production, need to consider the box-type affect production process, to find the most convenient, the most effective method of production, improve product production speed and reduce the bad product.

not only improve the cosmetics packaging, new packaging material effect, and can better protect the product. Some cosmetics packaging used in laser, the effect of vacuum aluminum plating paper is more obvious than the traditional printing paper, attract the attention of consumers. And foreign cosmetics manufacturers to make the product packaging effect unified, internal and external packaging design of color design. This kind of packing products, if the printing process, not only need to print on both sides more difficult and cost is higher. This kind of situation can consider to use the same color of the specialty paper, so you only need to print one side, the effect of the same.

at present, the development of the cosmetics packaging design individuation, differentiation, cosmetics production implementation of the consensus of the cosmetics manufacturers use a variety of printing method. Use the color printing is concave and convex of large area, surface of flexo printing, digital printing, anti-counterfeiting, offset printing image, etc. Although combination printing effect is very strong, but must pay attention to each link of printing and printing order, after careful to observe the effect of various printing methods, and between the printed material, in order to avoid interruption due to link error when mass printing printing work. Combination printing and process design, cosmetic packaging manufacturers need to abandon the original printing processing method, considering from the packaging design and modelling, design and production process and link, forming perfect one-stop production management system, using a digital management and control of production. To prevent the problem between different materials, different printing process, strengthen the production of cosmetics packaging production, improve production efficiency. In cosmetics packaging, people is the most attention is the quality of cosmetics, so most of the competition is focused on the quality aspects of the game.

but due to the development of the cosmetics packaging technology and improve the level of consumption, the more evident the importance of cosmetic packaging products. Cosmetics packaging in the same price, consumers value packaging appearance and design more, the better the packaging, more consumers. So cosmetics enterprise in design, fully understand the direction and the hobby of consumption on the market at present, consumers like product design, at the same time guarantee the quality of products. On the choice of material and process also want to consider carefully, protection products, improve product added value, improve the product's function.