Cosmetics packaging design elements

Cosmetics packaging includes many elements, such as type, images, fonts, logo and graphics, as well as to the use of space, these elements work together, achieve cosmetics for design purpose. Every design method of trying to make the design elements to present the content of the beyond itself, can build communication channels between these elements, and affect the consumers to accept and understand the information.

cosmetics packaging decoration design decision factors are: the major forms of graphics, color, text.

1, the visual graphics in visual communication, effectiveness, vivid and rich expressive force, and communicate information to consumers of the content of the cosmetics. Qiqi tushuo graphic form the main part of cosmetics packaging the overall image, make cosmetics packaging has personality and aesthetic taste, enhance the promotion function of cosmetics.

2, the color of people most affected, often with people. Color in the cosmetics packaging design is also the most active, the image of the most sensitive elements. In cosmetics packaging color design should be based on product and brand, consumer, marketing environment factors related to the performance of the need to be specific. The perfect application of color is the key to the success of cosmetic packaging design factor.

3, as a kind of main ideographic symbol, is the medium of human communication of information, is an important tool to send messages to consumers. Cosmetics packaging design text mainly includes the brand name, name, exposition, slogans, company names, etc. These words is the image of the cosmetic words, is also the design one of the main factors of visual expression.