Cosmetics packaging decoration design

Cosmetics packaging decoration design packaging design of cosmetics packaging

cosmetics packaging design with concise give priority to, usually only need to display brand, name and other necessary information, in many cases, without other graphics, design, if the cosmetics packaging graphics, design, is also very simple. Can choose raw images, for example, it is mainly used in some natural plant as raw material of cosmetics, such as perfect roses series will use the pictures, do the biggest advantage lies in the image is clear, and give a person feels natural simple; Also can choose abstract patterns, such as some combination of point, line, this expression is concise and easy, and can embody the strong modern at the same time.

colour is an important part of cosmetics packaging design, people often through the color to distinguish different goods, the right color to the earliest, the most happy to touch the person's reaction, directly stimulate the desire of the buyer. Modern cosmetics packaging color design mainly from the following aspects.

1.

color design based on consumer gender female cosmetic packaging use mild but not strong, the colour of bright and not dazzling, as with the, light green, shallow blue, the color can give a person the feeling of relaxed, lively.

the male cosmetics packaging with high purity and low lightness cool color, such as dark blue, dark brown, give a person with a stable feel strong, confident, angular.

2, according to consumer age

color design according to customers of different age and color design is very necessary, full of the vitality of youth, young consumers for the packaging of its design can use the color of the symbol of youth, like light green life, such as l 'oreal Paris refrigerant series is adopted the pale green and pale pink. Lend color interpretation of the vigor of young girls and the beauty of the dream. With the increase of age, the consumer's psychological change, with the symbol of the noble color is more like purple and gold to meet the psychological characteristics of the pursuit of noble, elegant, such as lancome three-dimensional plastic pigments series, used the purple, because its consumer target for women over the age of 30, while purple just to cater to the consumption of the target.

3, according to the product color design

now cosmetics function more points and more fine, with moisturizing and whitening, anti-wrinkle, etc. , on the different functions of cosmetics packaging color also played a key role. The packing of the products such as moisturising themselves have blue, green, give a person with the feeling of the fresh water embellish; Beautiful white product is given priority to with white, sometimes with some white pink, blue, or performance is ruddy. Or show clear white; Is prevented bask in a product colors such as orange and blue, orange is the color of sun, is the most eye-catching colors, used in packing is prevented bask in a product may well have marked effect, and blue are complementary colors of orange, use it can give people bring refreshing feeling.

4, according to the product raw material

color design with the progress of science and technology, more and more are to be in the production of cosmetics raw material was found, and some cosmetics simply by the color of the raw materials used for packing of the products. Estee lauder fresh series, for example, the raw material for red pomegranate, this also is the biggest selling point of the product, and so on the packaging used bright-coloured red, DHC platinum multivariate series will use the color of white gold, do not need to show consumers can recognize this series of products at a glance.

the stand or fall of cosmetics packaging design is related to the whole image of the product, has received more and more attention. A good cosmetic packaging, not only is an issue with good colour, graphics, materials, shape structure are equally important. With the application of new materials, new technology development, as well as the constant innovation of stylist, cosmetics packaging design is now developing in an era of highlight personality, practice shows that only the material, shape structure, decoration design and reasonable use of cosmetics packaging design to become the most can meet the demand of consumer packaging. Conversion table packaging printing knowledge