Cosmetics packaging color need to think again

Many cosmetics companies for their products not to choose the appropriate color, many companies choose according to taste preferences, or the current market situation packaging color is a myth.

the meaning of the color selection

consumers much affected by packaging color. In fact, according to & other; The influence of the color marketing & throughout; Study, the researchers found, according to different products, the color accounted for about 90% of the consumers to judge. Color also affect up to 65% of the purchase decision. Have to face such a reality: no matter how perfect the product, it all depends on the package to sell. Color plays an important role in the decision. Reason is to appear in color in consciousness and the instantaneous in the brains of consumers. Color not only represents your brand visual appeal, but also causes the emotional response. Think of popular brands, such as Coca-Cola, goals, and McDonald's. Now, if the great changes have taken place in their signature color? The brand has a completely different feel.

why is this a problem?

each of the marketing plan is the key to understand the target audience, and to ensure that every decision is based on consumer appeal decision. Companies often according to want to achieve the aesthetic effect of or traditionally tried and true to choose color. However, this is not necessarily the best choice. T - Mobile as an example. When other companies attempt to use the same color and true color ( Blue and red) When they decided to bold and magenta on behalf of the brand.

the result?

their decision to show the world their bold, bold and fashionable, greatly attract the young people. This will eventually they into the market, other top companies such as At&t and Verizon competitors. Brand personality

T - Mobile by choosing colors to create brand personality, so as to realize this goal. Brand personality enables companies to distinguish with other companies. It is make consumers know their company. It also gives a person a kind of sense of reality: consumers seek the characteristics of the company.

now that you have to determine the importance of color selection, the next step is to consider to choose what kind of color. Because of the shadow, the possibility of tonal and color combinations are diverse, so in fact there is an unlimited number of choices. So the selection process seems to be under strain. But in a future article created to help this process guide!

if you want to customize cosmetic plastic packaging bottles, please contact guangzhou plastic packaging cosmetic packaging bottle manufacturer.