Cosmetics packaging anti-counterfeiting instance
Cosmetics as a beauty care required more and more get the favour of people, especially with the improvement of living standard, people more and more attention to their appearance and grooming, the need for cosmetics are better and more urgent, also asked about the quality of the cosmetics & # 39; To the higher. In order to meet people's needs, companies are also cast a lot of manpower and material resources in the new product development and research, the grade of the cosmetics are also constantly improved. There is no doubt that the development of the cosmetics industry to the change of people's lives, promote people's physical and mental health has brought the material guarantee. However, the problems existing in the cosmetics market is also nots allow to ignore. The existence of fake fake cosmetics market is one of the main problems, some outlaw under the drive of economic interest, counterfeit formal enterprise goods, will he not qualified or even inferior cosmetics market, directly threaten people's health, has seriously affected the country and the economic benefits of the enterprise.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.