Cosmetics online transactions will continue to surge
In recent years, online shopping is more and more popular with consumers, cosmetics online shopping channels but also become one of the important channels of cosmetics sales. According to the survey data show that cosmetics traded each year to the rapid growth of the year than the year rose by one hundred million yuan, the growth rate of. %, the annual growth. Growth rate was one hundred million yuan, is expected to years. %。 China's cosmetics trading online is in years. Rose to one hundred million yuan, the year. One hundred million yuan, forecast years cosmetics trading will be achieved. One hundred million yuan. Although have encountered fake cosmetics online shopping industry, electricity, high imitation of cosmetics from production to sales of the industry chain is more mature, but the elegant taste and jingdong big discount authentic activities and effectively increase the confidence of consumers, the convenience of online shopping channels and best will further tempt consumers shopping products. Is expected in the next few years the cosmetics online shopping turnover also increased significantly. As the cosmetics industry in China's first-tier cities saturated, estee lauder volume growth is expected to be more promotion from second - and third-tier cities. The relevant person in charge of estee lauder, said by the works of the second quarter, estee lauder products in China's retail sales increased by %. At present, China is second only to the United States the world's second largest high-end cosmetics market, as the world's highest sales: two high-end cosmetics company l 'oreal and estee lauder, have opened up to the second - and third-tier cities in China's development strategy. The future, the focus of the second - and third-tier cities will become their battle for land. Second - and third-tier cities, meanwhile, the growth of the middle class, to bring these high-end cosmetics brand of tens of thousands of potential consumer groups. Editor: Johnny
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.