Cosmetics lift price storm market reaction smooth no impact on sales
At the beginning of the end, the international line of cosmetics collective power set off a round of price increases. Reporters recently visited the market found that price increase so far the impact on the cosmetics counters sales is unclear. Lancome, Fancl, HR and other brands of imported cosmetics since New Year's day, quietly raised their selling prices, increase ranging from % to %. Yesterday, the reporter visited isetan lancome counters, ask the price nearly a month after sales is affected, director, told reporters that lancome counters a by extraction of hua cream by the yuan rose to a yuan, to rise. %。 But due to the time of price in two during New Year's day, Spring Festival, it is shopping rush hour, plus counters are promoted, with a certain amount will present a variety of products of small - gift bag and gift, attracted a large number of consumers to buy at this time. So the price increase so far did not affect the sales counter.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.