Cosmetics bottle packaging needs to increase investment in research and development
Packing for cosmetics bottles, at present, more than 90% of the domestic cosmetics bottle manufacturers are generally small, production design ability is limited, basic is given priority to with imitation and low-end processing. Rarely on cosmetics bottle packaging innovation input, this is a problem in the domestic cosmetics bottles of enterprise existence. Most of the time, we will ignore the cosmetic bottle packaging, that is simply a container. In fact, cosmetics bottle package contains many elements of science and technology. A good cosmetic bottles not only beautiful appearance to attract consumers, but also blended in a lot of humanized design easy to use, this is the need for continuous market research, found the problem and improvement. At present, the domestic many small and medium-sized cosmetics bottles including cosmetics enterprises have ignored the cosmetic bottle packaging spending on research and development, which makes the current cosmetics bottle is plagiarism phenomenon is serious, a lot of defects has been unable to improve at the same time, has been stagnant.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.