Cosmetic raw materials multinational enterprises agent for customers

In recent years, China's cosmetic raw materials market is getting mature, many multinational enterprises began to familiar with and master the domestic raw material market. This made the companies used to do the agent have been varying degrees of extrusion, not only agency authority weakened and the market also be preempted by these enterprises. These chemical raw materials agents have to face the transformation in order to survive. Since the last century s, basf, dow chemical, klein international raw materials companies entered the Chinese market in succession, but due to the limited to its own sales ability and unfamiliar to the Chinese market, multinational raw materials, basic are familiar with the Chinese market agents as the precedent to expand the market. Agents as regional agent of the multinational enterprise, not only as a raw material enterprises expand the market, customer development, but also as a raw material market this big cake. At present, many multinational companies are the basic raw material has been finished the basic framework of the company in China to work, so start working for big clients comb. They gradually shift agents will be in the hands of large customers into his own hands, and not even more to grab customers after and break the regional protection policy, set up in the same area more than similar products of dealers. Initiatives to bring in the product price or exchange of information and after-sales service of products have no way to compare with the agent is very helpless, can only watch the market be preempted. A head of domestic raw materials contract companies, told reporters that the raw material of the market often very transparent, the client will buy agent products are in the product brand recognition, between dealers in this role is very small. All raw materials proxy mode will inevitably face adjustment, the agent also want to find another way out. Edit: jingjing