Cosmetic packaging production analysis of the graphic design and printing
Cosmetics packaging production cover is widely used in daily necessities packaging, we can see in the supermarket stores all kinds of cosmetics packaging production cover structure and text color, concise and fluent, overflow beauty, god will make us from our respective professional structure to sum up, thus inspired.
a, creative design of cosmetics packaging production cover surface design, the main composition, text, color, display elements such as creative system design, the following briefly describes some points for discussion.
1, the composition composition, center for, stability, center, grade. Give priority to with text, can highlight the name; Give priority to with graphics, prominent symbol.
the composition is to put the constitute factors form of visual images of the 'management' position. The trademarks, text, images, image, description, barcode, etc organic combination in a specific space, to express all showing content, have advocate have second, light weight, strong light, hydrophobic densely art form structure, embody a sense of rhythm, is both rigorous and lively, rich change and orderly. 2,
text not only important role in the nature of that commodity, and the text itself is also indispensable visual image. To the general requirement of the text: clear, clear and easy to read, meanings and readable font, text font, design novel, such as to attract the attention of consumers. Text of artistry, the brand information transmission unique charm, in the limited 2 - In nine characters products of pure and fresh and active, delicate, soft and generous temperament.
3, colour colour have goods advertising effect and recognition memory function to attract consumer attention. Matching series favorable pricing step, to adapt to the consumer at every level, to promote sales of goods. Beverages cosmetics packaging production cover in the majority with outstanding quality of a material is pure, fresh color. Of course, also want to accord with some countries special requirements such as love of color and taboos.
4, show
design excellent cosmetic packaging production, with appropriate graphics, bold color, bold text as the core, express the quality and taste in the drink, and its itself, also have the value of collection and research.
2, pad printing process, selection of equipment
1 for cosmetics packaging production cap is general not big, often choose manual or electric small moving printing machine is applicable. There is electric pad printing machine as a simple introduction:
electric pad printing machine main components have glue head, oil pan, knife set, stepless speed regulation, switch ( Run/manual) , fixture lifting platform, etc. Because it does not need the traditional pump gas source, and USES 220 v mechanical transmission of civil power supply system, electronic continuously variable function, make the operation field, the operator of proficiency and printing product off the plane speed is reduced greatly, also show strong stability, control accuracy, low cost, small volume, easy to use, reliable quality, etc.
glue, plastic head type head should have good absorbency and deinking, good resilience and fatigue resistance, good solvent resistance and other properties. According to the size of the product is plastic printing head, shape, hardness and softness, color chart control suppliers or physical model to make a choice, then according to the practical use situation and life after a specifications.
rubber head and printing product contact deformation should be smaller; Print head diameter than words case about 3 mm; Printing fine line, rubber head relative to choose soft; Plastic head and printing product of extrusion depth shall not exceed 1/3 of the rubber head height, otherwise easy to damage of rubber head, fuzzy pattern deformation.
new rubber head surface with a layer of mold release agents, clean cloth dipped in ethanol or wash version before using agent rub-up.
3, the type of ink
pad printing ink should consider its transfer performance, drying speed, color thick cover, thin emphatically and so on.
based on the general printing ink, the type of ink additives and character design can be printing in plastic, rubber, metal, glass, the material such as nylon canvas, but does cost for, adhesion, colour and lustre is ideal. But for PE/PP, baked porcelain is not applicable, shall be according to the design of text, size, and the choice of adaptability of printing products, the corresponding shi xi agent, the general selection standard.
( To be continued)