Cosmetic packaging company news: three major trends in the cosmetics industry in 2019

Information summary

The cosmetics industry launched many new functional products in the year, ranging from fermented cosmetics to alcohol-based hemp cosmetics. Consumers are seeking more functional cosmetics. Let’s take a look at the top three in the cosmetics industry...

The cosmetics industry launched many new functional products in the year, ranging from fermented cosmetics to alcohol-based hemp cosmetics. Consumers are seeking more functional cosmetics. The following is done by

Cosmetic packaging material packaging will show you the three major trends in the cosmetics industry.

Fermented cosmetics

Fermented cosmetics are rich in probiotics and have many benefits, especially in terms of intestinal health. In the past year, the increase in the prevalence of this category has not shown signs of stopping in the short term. According to BCC, the international fermented cosmetics market will grow by US$100 million by the year (average annual growth rate.%). Kombucha is a fermented tea rich in live bacteria, helps healthy digestion, and accounts for a large proportion of this growth. According to the research of Arroit Market Research, by the year, the compound annual growth rate of the North American Kombucha tea market will reach %, reaching 100 million yuan. Kombucha tends to appear in the form of RTD, such as the revival of canned bubble kombucha, which makes Kombucha more acceptable to consumers. Fermented kefir cosmetics are rich in probiotics, which can be used to treat digestive problems and improve immunity. From the Biotiful dairy industry, the new kefir products are very popular in the market.

Personalized customization

More and more brands need to cater to the increasingly complex needs of consumers and create personalized experiences for consumers. The later generations are one of the main drivers of this trend, as they lead this trend in terms of health and convenience needs. They want to go beyond the unique experience of the product itself, so cosmetic brands need to innovate to improve their competitiveness. Many companies responded by offering botanical cosmetics. Stok Cold Brew's new plant-based frozen coffee is an example of the brand's response to this year's vegan and cold drink trend. This month, PepsiCo launched a fully customizable moisturizing cosmetics platform to meet consumer demand for cosmetic selection and personalization, allowing users to create their own cosmetics and set moisturizing goals through smartphone apps.

Non-alcoholic alternatives

According to IWSR survey data, global alcohol consumption has dropped by .% annually. Consumers are actively choosing to reduce alcohol consumption. This category surpasses soft cosmetics and juices, making it another option for these consumers to socialize with friends. Earlier this year, Sparklingly Sober launched a non-alcoholic sparkling wine, and Coca-Cola also launched a series of non-alcoholic sparkling cosmetics for adults. From Peroni to Heineken eye creams, there are .% eye creams everywhere, and some even add cannabis to go hand in hand with the trend of health-oriented non-alcoholic cosmetics. Health-conscious consumers are one of the main goals of this category, and many brands want to take advantage of this extraordinary healthy lifestyle.

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