Collective PK p&g Li Guangdou: CCTV bidding in local companies
Famous brand expert Li Guangdou to netease financial, said today in CCTV tender, domestic companies will sing leading role, and the competition has, probably in p&g and love. Li Guangdou pointed out that the contention of advertising targets will still be the main traditional industries, especially consumer goods industry, and China will become the leading role of domestic enterprises. 'In the financial crisis, the impact of the multinational company received is larger. The cost cuts are needed in a crisis, is often the first think of advertising costs. 'But Li Guangdou also stressed that this year's bidding procter & gamble's action should be large. 'The only rival procter & gamble, that is, like, love, a large chemical company. 'Li Guangdou said. Procter & gamble in - , has for three consecutive years won the highest bid is currently has a record. Of the total amount of one hundred million yuan, accounting for the bidding. %； And recently has icey, bid prices for. Of the total amount of one hundred million yuan, only into the tender. %。 'P&g will outshine others. 'Li Guangdou said.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.