Clinique hose packaging design interviews
Clinique Clinique persistent activating nourishing cream, representing the Clinique cream products for the first time using tubular design. Excuse me, are you at the beginning how about using this packaging form?
a: this product has a very powerful formula, so our main goal is to ensure maximum extent activity and effectiveness of its composition. The product stored in tubular packaging, can maximum guarantee every time open as far as possible exposure to light. This unique tubular packaging is made from polyethylene foils of this kind of special material, compared to common plastic, its texture is more compact with no gap, can provide a more rigorous protection barrier. Opening is very small, so that the product is opened, when using only a very small amount of air into the. In addition, the consumers buy and unsealed before use, products are opening up to the vacuum seal up.
the hose design as what benefits? Answer: the hose packaging is very soft, elastic, so the product is very easy to squeeze, and used according to the need to control the dosage. It is also very delicate and lightweight, easy to carry, not occupy too much space in your bag or luggage.
in beautiful you is how to consider?
a: we've seen from product research and development department has a new recipe for 'beauty' was born, they tend to have top technology and components. And product packaging design team's challenge is, how to design for these excellent product out of the most elegant and practical packaging at the same time, and ensure that they are perfect in the tradition of clinique brand unique morphology, functional, innovative and high quality.
in this design, we chose the shining charming luster of silk green inferior smooth appearance. It looks very fashion, elegant, quality of a material is smooth and delicate. According to three different formula, we chose a slight gradient to highlight each formula of different - — Combination to oily skin applicable formula chose the most shallow green, mixed to dry skin applicable formula is more deep, extremely dry skin and dry green is the most suitable formula. The tube packaging and clinique brand consistent brand image fits well, especially with clinique triple superior protection moist frost series -- — As Clinique Clinique persistent activating perfect skin nourishing cream partner - — But also bring out the best in each other.
get samples from you to design a new packaging, total need how long?
a: packaging design and development required for an average of 6 to 18 months. The product itself is more complex, the longer the time needed for packaging design also.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.