China packaging cosmetics industry (' the fourth battlefield' On)

For many consumers, there were white porcelain green iron head cover, antique, economical 'big friendship cold cream, but this one was in the 1980 s reputation throughout the country, with hundreds of millions of customers and old brand, now can only resort to increasingly cut consumption group to maintain its low sales. And in stark contrast, many foreign brands carrying the new technology, new products, with dazzling exquisite, elegant packaging in domestic, followed by a frenzy of packaging and publicity, and its ultimate goal is only one for every possible customer. A general sense of 'cosmetics' actually including skin care products, hairdressing supplies and perfume etc. Several categories. Cosmetics industry association of the relevant personnel according to the Chinese flavor were introduced, all kinds of eye cream, night cream, SOD honey and sunscreen, etc all can be classified as skin care, shampoo, hair conditioner, hair color, such as water, lipstick, eyebrow pencil and nail polish cosmetics can be classified as hairdressing supplies, and perfume can always is self-taught. Cosmetics as a kind of fashionable consumer goods, it needs high quality packaging materials, in order to enhance their social status. At present, almost all kinds of materials are used in the cosmetics packaging, glass, plastics, metal three kind of material is the main use of cosmetics packaging container, the carton is commonly used for cosmetic packaging. 'continuous development of new materials and new processing technology, the pursuit of the new model, has been the industry development in cosmetics packaging container. 'a long-term technical engineers engaged in research on materials packaging told reporters,' now, the material is not only confined to the application scope of cosmetics bottles, plastic bottles, the application of new materials has also become the cosmetics industry with new products, improve the existing products of a kind of way. 'he said, with well-known P& G（ Procter & gamble) As an example, the last year's 'cream cool bath brand bottles material will change the traditional hard plastic, and chose a more human soft hardness of plastic packaging,' so, in virtually, increase the affinity of a product. 'the implication,' cream cool 'successful launch, and the choice of packaging materials. Also, another brand p&g 'pantene, on the basis of the existing strong brand, and the packaging design and material to improve a lot of time, will strive to' old 'brand inject fresh vitality. And it also means, fashionable, smart, energetic, fun of outer packing design and the adoption of new type bottle will become one of the means of cosmetics manufacturers win terminals in the future. In the field of skin care products, durable, elegant packaging but also emerge in endlessly. Above the personage inside course of study to the north a cosmetics co. , LTD production of crystal products, for example, because of its cream in manufacturing process is unique with cream machine with automatic computer system will be different efficacy of essence made into spherical particles, filamentous and so on a variety of shapes, put in miles form transparent gel, glittering and translucent get rid of is appeared, fashionable and beautiful, not only appearance but also because of its full sealed the essence, and make use of the active metal ion conduction effect, make the skin care products can more quickly than is commonly paste, restore natural skin vitality, effectively eliminate skin problems.