Changes in novel packaging drive product sales

Changes in novel packaging drive product sales

In the field of cosmetic packaging, with the improvement of technology, the development of packaging gradually highlights the characteristics of personalized display and innovation, the introduction and application of new technologies, and the development and substitution of new environmentally friendly materials. Safe and convenient packaging will be more popular in the market. After China joined the WTO, global brand management has become an important strategy for companies to participate in international competition. Domestic companies are paying more and more attention to brand development, brand education and brand innovation. Although there is no rich experience in international brand management and no management method to successfully operate a brand, Chinese national enterprises are still groping and developing in innovation. Take the cosmetics and detergent industry as an example. Although people still have the impression of 'Big Friendship' cream, green iron cover, antique taste and economic benefits, this famous national brand was born in the era, thousands of customers can only maintain a meager sales volume. Reduced consumer groups. The intervention of external information, the application of new technologies, the emergence of new products, and unstoppable packaging and publicity have only one purpose, which is to win every hesitant customer. Among today's extremely rich commodities, without change, without innovation, they will be eliminated. For novel products, if novel packaging is used, the impact on customers will be greatly enhanced. In addition, novel packaging can increase luster and attractiveness. In the personal care products and perfume markets, product packaging has become an important factor that can quickly lock consumers’ eyes on retail shelves. In order to differentiate new packaging and designs, from the mass market to high-end shopping malls, from glass bottles to plastic bottles, consumers of perfume and cosmetics are paying more and more attention to packaging innovation. Due to fierce competition to attract the attention of end consumers, many packaging suppliers believe that product design has become more important than ever. Individual needs drive the continuous development of customized production.