Businesses play concept marketing frost 'letters' upgrade quickly
Chongqing commercial daily news yesterday, the major business newspaper reporter visited chongqing store supermarket found, in addition to the BB cream, CC cream, cream for DD, EE frost occupies the major cosmetics counters, and become the consumers 'to be bestowed favor on newly'. What's the difference between the CC cream and BB cream? Watsons maybelline counters staff said: 'the CC cream is the upgrade BB cream, has better effect of whitening, block defect. 'Consumer chan told business newspaper reporters:' I have used these products before, did not feel the innovation to upgrade. 'Chen Yan cosmetics marketing experts think, BB cream to EE cream there is no fundamental difference, just merchants have the concept of marketing. Editor: huang rui
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.