Bofeng lotus will embark on strategic cooperation with procter & gamble
Bofeng lotus with procter & gamble big mergers, strategic cooperation, and on February 2nd zhengda plaza strategic cooperation conference in Shanghai. File, according to the two sides signed a strategic cooperation, the two companies will be in product innovation, brand marketing, customer research and in-depth strategic project supply chain optimization, etc. Such as: joint product innovation, both sides will be in the center of the bofeng lotus stores to build personal needs and baby care center, lets the customer more humanized and more fit the layout of the shopping habits environment, comfortable and convenient to choose and buy you need special items, enjoy more value-added services. In the brand marketing, the two sides will conduct more joint promotional activities, to give the customer more tangible incentives and interesting activities. P&g will also actively participate in bofeng lotus to carry out the 'pink' spring activity. 'Pink' spring is bofeng lotus 38 women's days in recent years especially for female customers during the period of care for women's health public events, to call for the social from all walks of life care for women's health. Two years before the event to be held in Shanghai, guangzhou and other places, including the charity sale, women's health clinics and other projects, will launch more activities on the basis of this year. At the same time, the two sides also hope that through joint customer research, to better understand and meet the needs of customers constantly changing; Through the supply chain optimization, reduce the cost of supply chain, let customers get more benefits. Bofeng lotus at senior vice President of the country, says Mr Sheng-hua wu bofeng lotus 'fresh your life' and procter & gamble 'close to life, beautification life' the same, so both sides have a common goal of cooperation, namely, give customers more fresh goods, quality of life experience, good customer care. This year's two big companies for strategic cooperation, both sides of the future will also be committed to broader areas of cooperation.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.