Beauty products sell like hot cakes on amazon! Online retailers the top sales
Author: compile/xiao-ling fang according to market research agency data, according to a report in beauty products in electricity sales, nearly/from amazon ( 。 %） Among all online retailers in the first, sales. Data collected from month to month, millions of consumers shopping related data, covering multiple beauty products brand. In the amazon was macy's ( 梅西百货) Share by, accounting for beauty products online sales. %, the sephora ( Sephora） Accounted for %. If looking at amazon yourself, don't look at the seller's sales platform, the electricity giant is the first big beauty products online sellers, sales account for. %。 Cosmetics sales of beauty products of total sales. %, clinique accounted for. %。 Senior vice director of marketing data, Jed Alpert said: 'although like MAC and clinique brand website is still very popular, but the strength of the electric business platform, admittedly, these platforms often provide low price products. 'From year to year, and beauty products online sales increased by %. Years, according to the journal of the American authoritative e-commerce Internet Retailer forecasts, health and beauty products category sales year-on-year growth. %, the average every beauty products company product revenue growth. %。 The Internet Retailer is strong in the selection of the retailers, health and beauty products category of retailers to account for. According to the data, according to a report, beauty products retailers Anastasia Beverly Hills, the highest year-on-year growth rate, da. %, Victoria's secret year-on-year growth rate of the second, da. %。 Anastasia will own triple-digit growth thanks to social media strategy, especially promoted the brand product sales sets a web celebrity. The report also found that in all the beauty products brand, Burt's Bees has the highest conversion rate, da. %, data representation, this means that the retailer has been very successful in actual let consumers to buy. Alpert said: 'the conversion rate of high brand is very successful in product promotion and pricing. 'According to the report, % of beauty products online sales from perfume, is the second facial beauty products, sales accounted for %, followed by eye beauty products ( %） And the lips, %） And nail care ( %） 。 Editor: huang rui
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.