Areum advocates reasonable competition and seek common development

At present, with China's cosmetics market, the increasing maturity of the country about a cosmetics brand, less than about home has production capacity of cosmetics companies large and small, but with lancome, estee lauder, rubinstein, chanel, dior, etc. More and more high-end cosmetics brand into China, step by step, with intermediate products of local brands lost their strong position and is replaced with high-grade brand of high grade appeal lost consumers, lead to local cosmetics brand competition is fierce. They are pursuing product differentiation in the marketing, the brand of personalized, expectation with unique advantages to occupy the market, to achieve the best economic benefits. Areum as local cosmetics specializes in chain, first to follow the watsons, guerlain beauty cosmetics stores such as introducing the private brand, with its solid strength and solid scientific research team in cosmetics chain business market. Areum na is a state-level plant resources research and development laboratory research cosmetics enterprise cooperation, Beijing plant resources research and development laboratory, Beijing industry and commerce at the university of relying on advanced equipment and excellent technical team, with characteristics of plant resources in the separation and purification of natural active ingredients and their applications, guided by the theory of traditional Chinese medicine, research and development of green functional additives, functional cosmetic and functional health food. Supported by the key laboratory hardware conditions and scientific research, has established the national light industry aloe products quality supervision and inspection center, the construction of the national center for cosmetic efficacy, safety evaluation. And take the lead in franchise through the Ministry of Commerce for the record, and was the first to introduce the concept of discount cosmetics industry enterprises. Because has the advantages, areum na malicious competition and vilified by peers.