Analysis of the material, structure and design characteristics of cosmetic tube packaging

Analysis of the material, structure and design characteristics of cosmetic tube packaging

Modern cosmetics packaging has the following characteristics in the selection of packaging materials and containers, the structural design of packaging containers, and the decorative design of packaging containers. Plastic materials and composite materials are widely used in the design of cosmetic hoses, packaging containers, especially plastic bottles Also tends to be diversified. . The use of glass bottles is limited. Due to the inherent shortcomings of glass bottles, for ordinary cosmetics, plastic containers or composite containers are usually used to package plastic or composite materials. Plastic containers or composite containers are usually used for packaging. For high-end cosmetics or perfumes and other volatile and easy-flavored cosmetics, glass bottles are usually used for packaging. .Diversified packaging container specifications to meet different consumption levels. Due to the fierce competition in the cosmetic hose market, manufacturers are investing more and more in cosmetic hoses. For medium and low-end cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumer choice; for high-end products, small-volume packaging is used to meet the needs of low-income groups, especially to meet the consumer psychology of young girls due to curiosity . . Cosmetic hose series design. The so-called series packaging design refers to the same type of commodity packaging design based on different colors, water patterns or different modeling structures under the premise of uniform trademark patterns and text fonts. It requires differences in similarities, similarities in differences, diversity, and a sense of justice. In the actual application of cosmetic hoses, there are generally two situations: one is to pack the same brand of cosmetics with different functions in series to facilitate consumers to purchase, and the overall price is lower than the total price of individual purchases. For example, a series of cosmetics of a certain brand should maintain the overall design style, and then use large containers to package various cosmetics as sales units for sale; the second is a series of cosmetics of the same brand, with the same main function but different auxiliary functions, or the same brand A series of cosmetics with the same function but different formulations. . Cosmetic hose should meet the needs of personalized development. The packaging of cosmetics must correctly convey the characteristics of the cosmetics required by different consumer needs and show the aesthetic appeal of different groups of people in order to successfully realize the sale of cosmetics.