Analyses the development status of cosmetics packaging

Now people's consumption level is gradually enhanced, also gradually improve, to the requirement of commodity cosmetics in order to keep the body clean and health and beauty, for the purpose of daily chemical products production and sales of got unprecedented development, the cosmetics market competition is becoming more and more intense. The cosmetics business in order to promote the sale of their products, a place in the fierce market competition, but also have struggled to fluctuation full time is in the cosmetics packaging, publicity, all kinds of packaging form is mind-boggling. So the merchants in order to better promote their products, cosmetics for the different characteristics, suitable for classification and packaging.

a, cosmetics packaging adaptive classification

with the development of cosmetics packaging materials and technology, more and more modern beauty products packaging form, and decoration. In general, cosmetics packaging form basically has the following categories.

1, the solid packing. There are mainly eyebrow pencil, labial line pen, powdery cake, etc. This kind of goods packaging is relatively simple.

2, solid particles ( Powder) Type of packaging. Mainly include foundation, powder, etc. , often adopts the way of packing are cartons, composite paper carton ( With cylindrical form paper barrels) , glass bottles, metal boxes, plastic boxes, plastic and composite film bag, etc.

3, liquid, emulsion and cream packaging. In all cosmetics, the amount and type of the most, most of the skin care cosmetics as a liquid, emulsion or paste form, etc. Packaging form mainly include: various shape and size of plastic bottle, glass bottle, composite film bag. The above all kinds of packaging form, usually adopt the way of to match the color printing paper box, cosmetics sales packaging together with paper box, in order to improve the grade of the cosmetics.

4, spray packing. Spray packing is accurate, effective, simple, health, on-demand quantitative access, etc. Such as hair with moss, perfume, etc.

2, the development characteristics of modern cosmetics packaging

in the above situation, combining the development trend of cosmetics and cosmetics packaging, modern cosmetics packaging on the choice of packaging materials and containers, packagings of structure design and packaging container decoration design, etc. , mainly has the following features:

1, plastics and composite materials, the application scope of the modelling of plastic bottles designed tend to diversification. The use of glass bottles is restricted.

2, diversification of packaging container ( In order to meet the different consumption levels) 。

3 series, packaging design. Packaging is more and more adapt to the needs of the development of personality.

4, parts of products in the form of spray packing such as packing, to facilitate the use of consumers.