2017 - In 2018 China's cosmetics industry retail market present situation and future prospect of interpretation, ）

As of 2017, China's cosmetics industry 375 enterprises above designated size. Cosmetics manufacturing industry scale of 2017, China's total assets reached 1227. 9. 5 billion yuan. Industry sales revenue for 1586. 0. 4 billion yuan. Total profits for 278 in 2017. 7. 8 billion yuan. 2011 - Cosmetics manufacturing management in China in 2017 analysis of data source: National Bureau of Statistics, with China's national income doubling plan, the development of the urbanization strategy implementation, the total quantity of urban residents in China to further expand, per capita disposable income to further improve, continues to increase the size of the market for cosmetics field. Chinese cosmetics market sales increased from 2010 in 92. 9 billion yuan in 2017 to 251. 4 billion yuan, become the world's second largest cosmetics consumer after the United States. Promulgated by the relevant report: intelligence research network - 2018 In 2024 China's cosmetics industry market operating situation and development prospect forecast report as consumers more mature, they on product use, composition and brand positioning preference is also more subdivision. Whitening, spot, anti-aging, moisturizing, sun protection, hydrating these concepts will be more and more get of consumer identity. Eyes, lips, cheeks and neck segment products closer to customers specific requirements. In recent years, the popular new pure natural products, organic products, is a development of cosmetics market future hot spots, and various cosmetics enterprises strengthen the research and development of key areas. At the same time, domestic brand than international brands are better at developing the second and third line cosmetic shop channel, quickly take second and third tier cities the mass market. At the same time, in order to meet the requirement of consumer is more and more diversified, and the pursuit of high-end products of the high profit margin, domestic brands started to launch high-end products, the high-end product market penetration. Multi-pronged cosmetics enterprises implement diversified sales channels construction and to strengthen the original traditional sales channels and distribution electricity business channels, realize the multi-channel sales. At present, China has become one of the world's largest cosmetics market, cosmetics, with annual sales of more than 2000 one hundred million yuan, accounting for about 15 in the global cosmetics market. 45%, second only to the United States. It is understood that in the face of growing market demand, the cosmetics industry regulation and consumer's perception of the cosmetics market has become the focus of the society from all walks of life. Administration of state food and drug supervision and administration of drugs and cosmetics registration management in QiLiuBin said that 10 years, China's cosmetics market scale compound annual growth rate averaged 10. 8%, one of the fastest growing market in the world. Maintain public health and consumer safety, is the state food and drug supervision and management of the administration of primary duty, and clearly grasp the interests of all parties appeal is an important basis of cosmetics legislation. 2010 - 2017 China cosmetic industry and retail market scale source: National Bureau of Statistics, in 2017 China's cosmetics industry retail size of about 251. 4 billion yuan, among them, protect skin to taste size of about 113. 5 billion yuan, colour makeup size of about 30 billion yuan, wash hair product size of about 31. 3 billion yuan, hair care products size of about 10. 5 billion yuan, bath products size of about 17. 7 billion yuan, perfume size of about 21. 4 billion yuan. 2010 - 2017 Chinese cosmetics industry market segment size situation source: intelligence research consulting to sort out the 2017 global cosmetics products segment market scale contrast ( Million euros) Source: 2010 - l 'oreal group 2017 global cosmetics each subdivided market share the product trend change source: l 'oreal group

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