2013 years of its makeup industry investment environment analysis

1, the market competition environment of China's vast cosmetics market attracts many brand highlighting. Among them, both the lancome, guerlain, estee lauder, l 'oreal, procter & gamble and other international brands, there is also a aupres, dabao, lung power, la, tjoy and other domestic champions. Fierce competition for the market segmentation, also let all sorts of new ideas emerge in endlessly, the whole industry present vitality. In terms of sales, the cosmetics market is the international brand control. High-grade and high-end cosmetics market almost entirely occupied by imported or joint venture brands, most of these brands have investor puts a factory on Chinese soil. Its cake to cannibalize the cosmetics market, many foreign brands are also introduced the corresponding strategy, new position in the Chinese market. Now, however, the international giant in high-end market, on the basis of further consolidate already before strong penetration to the lower end of the market. Although competition is so strong, but very very bullish on China's market is attracting more and more multinational companies to enter, and had already entered the Chinese market enterprises are continuously increasing investment, from p&g and l 'oreal acquisitions and advertising can be clearly seen. 2, the policy environment: cosmetics in China is divided into ordinary and special cosmetics cosmetics, if the production of special use cosmetics ( Yukon hair, hair color, perm, hair removal, breast beauty, fitness, deodorant, spot, sunscreen) , in addition to production enterprises have & other; A as 5 card one & throughout; Outside, still needs to be approved by the state ministry of health held special cosmetics for special use cosmetics approval number and certificate before production. China's management of the cosmetic is made up of many departments, manage multiple regulations and standards. 'Cosmetics health standard' is China's cosmetics supervision and management of the main technical basis for cosmetics it defined, the cosmetics hygienic requirements and packing requirements, display the cosmetics disable components and restricted substances, colorants, preservatives, sunscreen and limit temporarily allows the use of hair dye, and specifies the toxicological test methods, health, chemical testing method, microorganism inspection method, human safety and efficacy evaluation method. The revision, it is according to the latest version of the eu Cosmetics Directive 76/768 / EC, an increase of 790 kinds of banned substances, is now a total of 1286 kinds of banned substances. The second is the 'hair dye raw material list' published in 2005 by the ministry of health of the people to the specification limit with the raw material list. Three is to preservatives, sunscreen, coloring, hair dye in the part of raw materials have been adjusted, such as delete, increase and change with limited conditions. The revision added several new test with limited materials testing method, such as part of the detection method of antibiotics, 4 kinds of anti-dandruff agent detection method, etc. Method is a kind of the human body, is a kind of instrument method. In addition, also increases the determination method of sunscreen products waterproof function and identification requirements. 'Cosmetic health supervision regulations' ( On September 26, 1989 the State Council for approval, on November 13, 1989, the health ministry make no. 3) 。 It is the main legal basis, the supervision and administration of cosmetics in China for cosmetics production of health supervision, management of health supervision, cosmetics health supervision institutions and responsibilities and penalties for the rules. On May 20, 2005, the ministry of health of the implementing rules for the 'cosmetic health supervision regulations were modified, for cosmetic health supervision regulations more detailed rules. Cosmetics health administrative licensing inspection rules applicable to cosmetics health administrative licensing, it specifies the testing procedures, time limit of inspection report, inspection items, inspection and sample quantity requirements. Cosmetics production enterprise health standards of the provisions of this specification the cosmetics production enterprise location, facilities and equipment, raw materials and packaging materials, production process and finished goods loading and unloading, storage and sanitary requirements of health management and staff, etc. July 13, 1993, published by the state administration for industry and commerce cosmetics advertising management approach, and effective as of October 1, 1993. Overall, China's cosmetics market mechanism is not sound legal system, but with the development of the cosmetics market, perfecting laws and regulations of cosmetics market in China, its legal environment, tend to be rationalization and standardization.

the depth report

- 2020 2026 years of its makeup industry market operations and investment prospects report

- 2020 2026 years of its makeup industry market operations and investment prospects report

'- 2020 2026 years of its makeup industry market operations and investment prospects study were thirteen chapters, containing 2019 Chinese herbal cosmetics industry operation analysis, 2020 - 2026 years of its makeup industry development prospect forecast analysis, 2020 - In 2026, Chinese medicine cosmetics industry investment outlook, etc.

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